Vihan Mathur
What’s your cat thinking? Mars and Amazon 'Cat Decoder' campaign reveals
The campaign generated more than 9,500 personalised videos, achieving a 99% completion rate.
by Vihan Mathur – Mar 2, 2026
Ticker debuts Broker Business targeting Australia’s mortgage brokers
The weekly program is hosted by Rex Afrasiabi.
by Vihan Mathur – Mar 2, 2026
Asembl drops Raw C x Violet Crumble coconut water crossover
This limited-edition release is now available in selected Coles stores nationwide.
by Vihan Mathur – Mar 2, 2026
Zitcha adds former Meta leader Phil Bonanno to drive APAC growth
Bonanno joins from Meta, where he served as client partner for 11 years.
by Vihan Mathur – Mar 2, 2026
Newcastle Permanent launches ‘Head and Heart Approved’ platform via Enigma
The launch campaign is spearheaded by a TVC directed by Paul Middleditch of Plaza Films.
by Vihan Mathur – Mar 2, 2026
Allianz Australia tells the comeback story of the Matildas' Amy Sayer
The film, titled ‘Adrift’, follows Sayer’s return to the national team after an ACL injury kept her sidelined for 457 days.
by Vihan Mathur – Mar 2, 2026
Jack Link’s unleashes wild new campaign via Special
The creative premise is simple: if lions wade through desert heat for wildebeest, imagine what they would do for 100% grass-fed beef jerky.
by Vihan Mathur – Mar 2, 2026
'The genie is out of the bottle': Agentic AI enters influencer economy
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
by Vihan Mathur – Mar 2, 2026
Snack Drawer leads Yo-Chi x DTP partnership to bring Youth myki to life
Eligible customers who show their Youth myki receive 20% off their Yo-Chi purchase.
by Vihan Mathur – Mar 2, 2026
Media Movers: Mark Coad, Jeff Howard, Amanda Quested, Greg Segal, Victoria Brennan, and Sam Casey
Plus: Elliott Eldridge, Laura Fell, Rohan Lund, Cathy O’Connor, Richelle Hunt and many more
by Vihan Mathur – Feb 28, 2026
Rachel Perkins joins Screen Australia in new First Nations leadership role
Perkins is a proud Arrernte and Kalkadoon woman with German and Irish heritage.
by Vihan Mathur – Feb 28, 2026
delicious.100 names Australia’s top 100 must-try dishes
Highlights include the fresh take on an egg-and-sausage muffin and the chicken parmy burger.
by Vihan Mathur – Feb 27, 2026
