Vihan Mathur
Magnum Ice Cream Company firms up Publicis relationship but 'melts' internally via Ben & Jerry's
It marks a significant step in the ice cream giant’s transition to operating as a standalone business.
by Vihan Mathur – Dec 18, 2025
Nova turns up the volume on Christmas and New Year’s Eve beat
Lineup was designed to balance established acts with emerging artists.
by Vihan Mathur – Dec 18, 2025
Haleon Australia lifts brand suitability across social video with DoubleVerify
The improvement points to the growing role of pre-bid solutions.
by Vihan Mathur – Dec 18, 2025
Orange Line caps off 2025 with AlertForce SEO win
Visibility was a key factor in the decision.
by Vihan Mathur – Dec 18, 2025
QMS sells out Milano Cortina 2026 Winter Games network
Tim Murphy: 'The European time zone is perfect for Australian out of home audiences.'
by Vihan Mathur – Dec 17, 2025
Cruising Yacht Club of Australia marks 20 years with Gravity Media partnership
Saul Shtein: 'We’re honoured to mark our 20th year covering this iconic race.'
by Vihan Mathur – Dec 17, 2025
Ocean Blue goes full Nordic noir in new Norwegian fisherman campaign
The campaign aims to show why the coldest waters make the best stories (and salmon).
by Vihan Mathur – Dec 17, 2025
Grey Goose serves courtside experience at the Australian Open
GAME. SET. GOOSE.
by Vihan Mathur – Dec 16, 2025
Jellyfish appoints Maria Africa as senior paid media director for ANZ
The company has grown its paid media team in Australia to 10 people.
by Vihan Mathur – Dec 16, 2025
Kids might not doomscroll, but they might be gaming with predators
Trevor Long: 'In online gaming, the primary risk is predators.'
by Vihan Mathur – Dec 16, 2025
IMAA releases 2026 future trends and insights report
Among the strongest themes in the report is the continued rise of sport as a premium advertising channel.
by Vihan Mathur – Dec 16, 2025
The Invisible Orthodontist promotes Lora Nash-Legrys
Nash-Legrys has played a key role in expanding TIO’s digital capabilities over the past decade.
by Vihan Mathur – Dec 16, 2025
