Vihan Mathur
Yahoo DSP rolls out agentic AI to automate key advertiser tasks
Campaign activation tools allow advertisers and partners to connect external AI agents via MCPs.
by Vihan Mathur – Jan 7, 2026
DoubleVerify brings DV Authentic Streaming TV via IMDb
DoubleVerify notes that 83% of Americans now use streaming services and many prefer ad-supported models.
by Vihan Mathur – Jan 7, 2026
Born Bred Talent promotes Stephanie Scicchitano as managing director in leadership reset
Founder Clare Winterbourn has formally stepped away from the business.
by Vihan Mathur – Jan 7, 2026
Banned, then back online: how Australia’s under-16 social media crackdown is already being gamed
According to one teen not only was the workaround "simple", he didn't even cop a ban from several platforms.
by Vihan Mathur – Jan 6, 2026
Reddit enters the AI-powered advertising race with Max Campaigns
The launch comes as Reddit continues to scale its advertising business.
by Vihan Mathur – Jan 6, 2026
Good Humans PR marks three years by choosing relationships over robots
While the agency is deploying AI behind the scenes, it's not doing so in place of people.
by Vihan Mathur – Jan 5, 2026
Dropped from the world’s happiest list? Australian Lamb says the data’s cooked
A new campaign, created by Droga5 ANZ, part of Accenture Song, is aiming to prove it.
by Vihan Mathur – Jan 5, 2026
Patrick Nakkan joins Foxtel as head of partnerships, commercial
Nakkan said he was “thrilled” to be starting a new chapter.
by Vihan Mathur – Dec 19, 2025
Rhythm and Vines returns with Kid Cudi and major brands for a new sunrise
Are you planning to get that “Maui Wowie”?
by Vihan Mathur – Dec 19, 2025
FlightStory makes seven-figure investment in Hot Smart Rich to scale female ambition brand
The platform is designed to encourage women to take ownership earlier.
by Vihan Mathur – Dec 19, 2025
Cricket Australia Live app adds real-time AI insights and historic scorecards
It blends nostalgia with innovation.
by Vihan Mathur – Dec 19, 2025
AACTA international awards returns with Leonardo DiCaprio, Timothée Chalamet and Hugh Jackman
An iconic line up to celebrate Australian cinema.
by Vihan Mathur – Dec 19, 2025
