Advertising
Latest stories
Reddit launches dual attribution for app advertisers
The tool places first-party and third-party attribution reporting side by side in Ads Manager.
by Mediaweek – May 21, 2026
The Australian consumer is not retreating: they are recalibrating
JCDecaux's Ben White explains why that matters for how brands show up in the moments that shape decisions.
by Ben White – May 20, 2026
You’ve got their attention. Now what?
Attention isn’t the end goal. Without emotion, most ads fade. Gaming keeps audiences focused, invested, and feeling.
by Adam De Roma – May 20, 2026
OMD promotes Thad King and Richard Garratt in planning leadership changes
Both appointments are effective immediately as the agency expands its national planning leadership structure.
by Natasha Lee – May 15, 2026
Netflix goes toe-to-toe with TV giants in aggressive ad pitch
The platform claims it reaches 250 million global monthly active viewers, up from the 190 million cited last year.
by Vihan Mathur – May 14, 2026
HERO launches Toyota bZ4X with a little help from The Beatles
Toyota Australia and independent agency HERO launch the new all-electric bZ4X range with a Beatles track.
by Duane Hatherly – May 13, 2026
How Nine and Magnite push programmatic boundaries
Nine and Magnite unpack programmatic transparency, live streaming, and the power of direct publisher partnerships.
by Duane Hatherly – May 12, 2026
Webjet taps ChatGPT to help Aussies plan Bali trips faster
Provide cheapest one-way fare with no return.
by Vihan Mathur – May 11, 2026
BRITA makes Millie Bobby Brown the face of the brand
The campaign builds on BRITA’s global belief: Drink better. Do better.
by Vihan Mathur – May 11, 2026
Arthur Sadoun in line for potential A$17.1m Publicis package
Sadoun’s proposed pay rise comes after WPP shareholders approved CEO Cindy Rose’s A$20.7 million total potential package.
by Vihan Mathur – May 11, 2026
OMA awards 2026: QMS, oOh! And JCDecaux take top honours
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
by Duane Hatherly – May 8, 2026
UM Australia taps Jessica Lauria to lead Sydney office
Lauria’s appointment is effective May 18.
by Vihan Mathur – May 7, 2026
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek – May 6, 2026
Same old pitch problems, ‘couple of surprises’: Darren Woolley breaks down 2026 State of the Pitch
The wolf of marketing sat down with Mediaweek to unpack this year's state of the pitch report.
by Vihan Mathur – May 6, 2026
Protein isn’t just trending - it’s taking over the aisle, and Muscle Nation wants a bigger bite
Mediaweek sat down with the brand's marketing boss to learn how it's competing in a protein-dominant market.
by Vihan Mathur – May 6, 2026
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