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Lifeblood launches 'Unlikely Version' campaign with M+C Saatchi
This activation brings together music and personal stories to highlight the life-saving impact of donations.
by Vihan Mathur – Mar 3, 2026
Paramount Australia taps Helen Elliott as Queensland Sales Director
Elliott previously led the 10 Regional sales team as Head of Regional Sales Brisbane.
by Vihan Mathur – Mar 3, 2026
'Bringing back jingles wouldn’t hurt': Which classic Aussie ads would be cancelled in 2026?
Top creatives reveal the classic Aussie ads that wouldn’t survive the woke police of 2026.
by Vihan Mathur – Mar 3, 2026
Mortar AI partners with DAIVID to integrate creative effectiveness into MMM
The new MMM + Creative solution integrates DAIVID’s emotional measurement framework into Mortar AI’s existing MMM engine.
by Vihan Mathur – Mar 2, 2026
What’s your cat thinking? Mars and Amazon 'Cat Decoder' campaign reveals
The campaign generated more than 9,500 personalised videos, achieving a 99% completion rate.
by Vihan Mathur – Mar 2, 2026
Ticker debuts Broker Business targeting Australia’s mortgage brokers
The weekly program is hosted by Rex Afrasiabi.
by Vihan Mathur – Mar 2, 2026
Asembl drops Raw C x Violet Crumble coconut water crossover
This limited-edition release is now available in selected Coles stores nationwide.
by Vihan Mathur – Mar 2, 2026
Zitcha adds former Meta leader Phil Bonanno to drive APAC growth
Bonanno joins from Meta, where he served as client partner for 11 years.
by Vihan Mathur – Mar 2, 2026
Newcastle Permanent launches ‘Head and Heart Approved’ platform via Enigma
The launch campaign is spearheaded by a TVC directed by Paul Middleditch of Plaza Films.
by Vihan Mathur – Mar 2, 2026
Allianz Australia tells the comeback story of the Matildas' Amy Sayer
The film, titled ‘Adrift’, follows Sayer’s return to the national team after an ACL injury kept her sidelined for 457 days.
by Vihan Mathur – Mar 2, 2026
