Agency News
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MFA's NGEN Charity Cup breaks fundraising record as it raises $41,063 for UnLtd partner MMAD
A new award for the highest fundraisers nationally went to oOh!Media, who raised $6,977
by Mediaweek Admin – Jun 5, 2023
Atomic 212° CEO Claire Fenner reveals why the agency joined the Mutinex Platinum Partnership Program
Fenner: "Offering that third-party view of the output allows us to ensure that our clients have 100% trust in that output and the insights gained"
by Alisha Buaya – Jun 4, 2023
Dentsu projects the Australian market will grow by 3.2% in its latest Global Ad Spend Forecasts report
Global advertising investment is forecast to grow by 3.3% in 2023
by Mediaweek Admin – Jun 2, 2023
Mark Pollard on Ageism: Why does advertising refuse to grow up?
"The advertising industry has found a cure for aging: delete it."
by James Manning and Tess Connery – Jun 1, 2023
Wavemaker and Palmolive shine a light on First Nations growers ahead of NAIDOC Week
The series will culminate with three 3-minute spots during NAIDOC Week (2-9 July)
by Mediaweek Admin – Jun 1, 2023
The Works launches Accelerated AI Answers
"We are on the brink of a transformative era in digital engagement"
by Mediaweek Admin – Jun 1, 2023
UnLtd and EssenceMediacom unite the industry for the Do It For Dolly Day campaign
"We also felt a responsibility to Dolly’s legacy and the tireless work Kate and Tick do"
by Mediaweek Admin – Jun 1, 2023
Alchemy One is appointed as the media account of pet food brand Lyka
"We have a genuine love for the Lyka offering – it’s not just a dog food brand, it’s a true game-changer"
by Mediaweek Admin – Jun 1, 2023
Mediabrands Australia appoints Sue Squillace as CEO Mediahub ANZ
"Mediahub is now in a strong position to offer its clients the power of an indie backed by the capabilities of a global network"
by Mediaweek Admin – Jun 1, 2023
Wunderkind partners with The PR Group to strengthen its public relations across Australia and New Zealand
"We were born with the belief that through effective communications, real change is possible"
by Mediaweek Admin – May 31, 2023
The Accompany Group welcomes Joanna Lilley as principal
Lilley has previously held senior roles at Droga5 and Moon Communications
by Mediaweek Admin – May 31, 2023
GroupM appoints John Halpin as CEO in New Zealand
"It’s a massive honour to join the team and work with them to shape the next era of media"
by Mediaweek Admin – May 30, 2023
MFA CEO Sophie Madden looks ahead to the exciting industry events and living up to its purpose
"We must continue to invest in brands in order to emerge stronger when the tide turns"
by Alisha Buaya – May 30, 2023
Mediaweek’s Ad Placement of the Month: Revealing the SEEK-Ret to a successful campaign
May's ad placement of the month is UM's SEEK-Ret campaign in partnership with Paramount
by Melanie Hoptman – May 30, 2023
PRIMAL announces partnership with Curiious
"Partnering with Curiious is a natural step for PRIMAL and a way to build on our client offering as a virtually-led storytelling business"
by Mediaweek Admin – May 30, 2023
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