Agency News
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Initiative retains Jemena as Mediabrands Content Studio appointed as creative agency of record
Work commences immediately, with the first campaigns expected to go to market in Q1, 2023
by Mediaweek Admin – Jan 25, 2023

Next&Co wastage report reveals more than $5 billion in digital ad spend was wasted in 2022
Last year, most digital ad spend was wasted on Facebook at $119 million and Google at $109 million
by Mediaweek Admin – Jan 25, 2023

IMAA welcomes seven new media partners for 2023
IMAA chair said: "We are absolutely thrilled to welcome seven new media partners to the IMAA collective as supporters"
by Mediaweek Admin – Jan 25, 2023

Scope3: June Cheung on the key to getting the media and advertising industry to measure its carbon emissions
The company reports emissions measurement, compensation and reduction by organisations in media and advertising
by Alisha Buaya – Jan 24, 2023

Claxon announces acquisition of Growe Media
The move will enhances Claxon’s offline media capabilities and provides a dedicated presence for its Sydney clients
by Mediaweek Admin – Jan 24, 2023

Deloitte Digital: Sally Hastings and Scot van den Driesen join as associate creative directors
The pair join the Australian firm from San Francisco-based Venables Bell and Partners
by Mediaweek Admin – Jan 24, 2023

Thinkerbell names its Kiwi leads as it opens its New Zealand office
The trio bring with them extensive industry experience and a passion for putting creatively distinctive work into the world
by Mediaweek Admin – Jan 24, 2023

Porter Novelli Australia strengthens its data breach simulation offering
CEO Ryan said many companies that experienced reputation problems after a data breach were not prepared
by Mediaweek Admin – Jan 24, 2023

Emotive is appointed to lead Unilever's TRESemmé account
This comes off the back of a strong 2022 for the agency, which picked up new clients and moved into its new Coogee HQ
by Mediaweek Admin – Jan 24, 2023

EssenceMediaCom welcomes Jack Graham as its national head of planning
Graham joins from UM Worldwide where he has spent six years in senior strategic planning roles
by Mediaweek Admin – Jan 24, 2023
