Agency News
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Fresho appoints TAG to drive global digital growth
TAG will deliver a data-led acquisition strategy to enhance creative performance and scale digital impact across key markets.
by Vihan Mathur – Apr 30, 2026

Omnicom reports A$8.7 billion March quarter
The group said core operations delivered 3.9 per cent organic growth after its IPG acquisition.
by Mediaweek Admin – Apr 30, 2026

EXCLUSIVE: Ancestry CMO reveals the secrets behind new celebrity campaign
Ancestry teamed up with Ryan Reynolds and Rob McElhenney for a hilarious take on family history.
by Vihan Mathur – Apr 30, 2026

Breville turns daily coffee ritual into global platform with ‘Millions of Mornings’
The campaign is built on the idea that brands don’t decide they’re iconic, people do.
by Vihan Mathur – Apr 30, 2026

Bastion nabs Joanna Barnes as Executive Media Director
The appointment comes after secured wins, including Raw C and Geely.
by Vihan Mathur – Apr 30, 2026

Jack Nimble strengthens leadership team amid growth and Samsung win
Aja Sandoval named as as head of production, while Kayne Wilkinson moves to group account director.
by Vihan Mathur – Apr 29, 2026

Snack Drawer turns Yo-Chi’s water decision into a $355k cultural moment
Instead of traditional purpose messaging, the campaign positions Yo-Chi’s free premium water as a marketing platform.
by Vihan Mathur – Apr 29, 2026

Industry heavyweights join Experience Advocacy Taskforce to tackle ageism
The ambassadors will advocate for the value of experience in the workforce, and champion mature professionals.
by Vihan Mathur – Apr 29, 2026

The Social CliQ merges Content CliQ as Isabella Biffi steps into GM role
Biffi’s appointment is effective immediately, ahead of the formal integration of The Content CliQ from the start of the new financial year.
by Vihan Mathur – Apr 29, 2026

Maje and SANDRO appoint MCMPR to lead Australian communications
The move is aiming to boost cultural relevance and visibility locally.
by Natasha Lee – Apr 28, 2026
