Agency News
Latest stories
IAB Australia launches AI prompting framework for adland
The framework includes five editions: General LLM Prompting, Buy Side, Sell Side, Creative and AdTech.
by Vihan Mathur – May 20, 2026
It’s Friday nabs Zeekr Australia's creative account
The appointment comes as Zeekr accelerates its presence in the Australian market and positions itself as a EV 'disrupter'
by Vihan Mathur – May 20, 2026
Orange Line wins Blueberry SEO and AI visibility remit
Orange Line’s remit also includes a large language model optimisation framework to help Blueberry overcome AI Overviews and GEO.
by Vihan Mathur – May 20, 2026
OOH campaigns perform better when classic and digital work together
The data found that advertisers using both classic and digital OOH delivered a 39% greater return on investment.
by Vihan Mathur – May 19, 2026
Paper Moose takes on AI 'slop creative' with Moose Review
Moose Review works by polling 'Synths', or synthetic focus groups, and running them through tuned questions.
by Vihan Mathur – May 19, 2026
Visa and Jason Sudeikis turn tap-ins into World Cup fan moments
The campaign is built around football’s simplest finishes: the tap-in goal.
by Vihan Mathur – May 19, 2026
Gunther Consulting expands with modular go-to-market services
The new service suite includes The Agency Marketing Sprint, a half-day workshop with a 30-day go-to-market playbook.
by Vihan Mathur – May 19, 2026
Omnicom creative chief Javier Campopiano steps down months after IPG takeover
He described the move as 'not an easy decision' but 'the right one'
by Vihan Mathur – May 19, 2026
7-Eleven names Omnicom Oceania its Game Changer of the Year
The award recognises a partner that has accelerated 7-Eleven’s growth as an industry disruptor.
by Vihan Mathur – May 19, 2026
Orphan lands Maurice Blackburn creative account
The appointment follows a competitive pitch process managed by Dan Johns.
by Vihan Mathur – May 19, 2026
Female-led creative studio Dirt steps out after stealth year
The studio launches with an 85% international client base.
by Vihan Mathur – May 18, 2026
MasterFoods sends Barbecue Sauce down the Fashion Week ramp
And there it was, sitting front row and mogging every fashion model walking the ramp.
by Vihan Mathur – May 18, 2026
NESCAFÉ celebrates coffee moments that bring people together
The film positions coffee as a simple way into conversations, shared stories and generational connection.
by Vihan Mathur – May 18, 2026
Magic hires six as client wins fuel 14% growth
The new hires include the return of former Head of Performance - Charles Kurth.
by Vihan Mathur – May 18, 2026
Publicis snaps up LiveRamp for A$3.1b
The French advertising giant said the takeover is designed to enhance its data and AI capabilities.
by Vihan Mathur – May 18, 2026
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