Agency News
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Anthropic taps Theo Hourmouzis as ANZ boss
The move comes as Anthropic competes with rivals, including OpenAI, Meta, and Microsoft, in the race to secure enterprise AI adoption.
by Vihan Mathur – Apr 28, 2026
Ex-IPG Mediabrands boss Mark Coad lands at Hatched as strategic advisor
Coad was made redundant in the shake-up following Omnicom’s adoption of Interpublic Group.
by Vihan Mathur – Apr 28, 2026
The Push reveals bold rebrand for 40th anniversary via SICKDOGWOLFMAN
The project involved redefining The Push’s purpose, positioning, tone of voice, and visual identity.
by Vihan Mathur – Apr 28, 2026
Grada brews refreshed brand identity for Midnight Decaf launch via Weave
The new design evolves Grada’s existing identity while establishing a distinct on-shelf presence for the decaf offering.
by Vihan Mathur – Apr 28, 2026
Bonfire’s Chelsea Craddock joins Google Honours winners at San Francisco
Craddock travelled to the US in March to attend a summit focused on AI, search and the future of performance marketing.
by Vihan Mathur – Apr 28, 2026
Andy Ford departs Analytic Partners for a 'once-in-a-career' role at Canva
Ford described the new appointment as a major step in his career.
by Vihan Mathur – Apr 28, 2026
Taboola launches Realize+ to bring agentic AI to open web advertising
It marks a move toward AI-native media operations, where campaign management is embedded directly into broader AI workflows.
by Vihan Mathur – Apr 24, 2026
WPP Media replaces CVs with live sprint in new grad recruitment play
Winning teams will secure guaranteed roles in WPP Media’s 2027 graduate intake.
by Vihan Mathur – Apr 23, 2026
Foxtel Media launches LinearIQ to digitise linear TV trading
LinearIQ lets advertisers plan, buy and measure campaigns across linear and streaming in one digital schedule.
by Vihan Mathur – Apr 23, 2026
Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign
If you’ve ever considered a side hustle you’d rather not explain, selling feet pics is probably at the bottom of the list.
by Vihan Mathur – Apr 23, 2026
