Latest stories
How Reebok is using legacy to fuel its 2026 comeback
The sporting giant has found its sweet spot by paying homage to the icons of the past.
by Natasha Lee – Feb 12, 2026
Amplify appoints Jordan Dale as global creative director
The agency has relocated Dale from London to Sydney, and has made two other major internal promotions.
by Vihan Mathur – Feb 11, 2026
'The Kid LAROI' becomes 'The Man LAROI' in new Uber Eats ad
Special and director Steve Ayson turn The Kid LAROI into ‘The Man LAROI’ for Uber Eats.
by Mediaweek Admin – Feb 11, 2026
Supermassive nabs Josh Taylor-Dadds as first-ever executive strategy director
Taylor-Dadds joins from TBWA Sydney, where he was head of strategy.
by Vihan Mathur – Feb 11, 2026
QMS and Allianz launch ‘Go Australiaaahh!’ for Milano Cortina Winter Games
It reinforces the insurer’s long-term commitment to premium out-of-home.
by Natasha Lee – Feb 10, 2026
JCDecaux lights up New Zealand with live Olympic fan support
Bringing real-time fan engagement into public spaces.
by Natasha Lee – Feb 9, 2026
AAMI reframes luck and unpredictability in new ‘Because Australia’ campaign via Leo Australia
For every win, there’s a wobble - and luck, like everything else, rarely arrives evenly distributed.
by Natasha Lee – Feb 9, 2026
Nova's new groove with ‘Don’t Think, Just Nova’ campaign revamped
The network is doubling down on talent-led branding.
by Natasha Lee – Feb 9, 2026
Raising Children Network launches 'the guide you never got'
Every parent has had that moment of ‘I have no idea what I’m doing.’
by Makayla Muscat – Feb 9, 2026
How Super Bowl ads get into our memories
The stickier the brands, the more humour, pop culture, storytelling, celebrities and audience tease the use.
by Makayla Muscat – Feb 9, 2026
