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Google’s AI Overviews linked to sharp CTR declines, say SEO experts
News

Google’s AI Overviews linked to sharp CTR declines, say SEO experts

While Google insists its AI Overviews improve engagement, fresh research paints a different picture.

by Talon AdminApr 23, 2025

The mother load: How advertisers can crack the code to Australia's biggest spenders
Agencies

The mother load: How advertisers can crack the code to Australia's biggest spenders

Christie Nicholas: 'Brands that understand this and meet mums where they are, digitally, emotionally, and financially, will earn loyalty and repeat purchases'.

by Natasha LeeApr 23, 2025

Bunnings celebrates local BBQ legends with 'Legend of the Tongs' campaign via Bastion and The Brand Agency
Agencies

Bunnings celebrates local BBQ legends with 'Legend of the Tongs' campaign via Bastion and The Brand Agency

Katie Haynes: 'Our aim with Legend of the Tongs will be to offer our support to community clubs where it matters.'

by Alisha BuayaApr 23, 2025

The Atticism strengthens local operations with Australian managing director
Agencies

The Atticism strengthens local operations with Australian managing director

Renae Smith: 'Sophie brings over a decade of experience, a strong reputation in the industry, and a shared passion for strategic, results-driven PR.'

by Alisha BuayaApr 23, 2025

R/GA appoints Chief Technology Officer for APAC
Agencies

R/GA appoints Chief Technology Officer for APAC

Nick Coronges: 'Guill will be a crucial leader as we chart this course in APAC and across the R/GA network.'

by Alisha BuayaApr 23, 2025

The Colony Group acquires Orange Digital
Agencies

The Colony Group acquires Orange Digital

Matt McCarthy: 'This enables us to better optimise growth for our clients through the full customer journey.'

by Alisha BuayaApr 23, 2025

'Vulnerability is a superpower': dentsu QLD's Emily Cook on her Next of the Best award
Agencies

'Vulnerability is a superpower': dentsu QLD's Emily Cook on her Next of the Best award

Emily Cook: 'I think culture can be perceived as this fluffy engagement metric, but for me it powers everything and it's at the heart of what we do'

by Natasha LeeApr 22, 2025

Telstra reminds moviegoers to put their phones on silent in new campaign via Bear Meets Eagle On Fire and +61
Agencies

Telstra reminds moviegoers to put their phones on silent in new campaign via Bear Meets Eagle On Fire and +61

Brent Smart: 'So much care and craft has gone into these, I can’t wait to see them before some animated film my kids make me watch.'

by Alisha BuayaApr 22, 2025

Tara Ford, Seamus Higgins, Aimee Buchanan among Australian judges at Cannes Lions 2025
Marketing

Tara Ford, Seamus Higgins, Aimee Buchanan among Australian judges at Cannes Lions 2025

Tony Hale: 'Cannes Lions continues to set the global benchmark for creativity, and it's an honour to see Australian talent shaping that standard.'

by Alisha BuayaApr 22, 2025

Ranbuild launches 'Your Shed Your Way' campaign via I.M.A B2B
Agencies

Ranbuild launches 'Your Shed Your Way' campaign via I.M.A B2B

Guia Taylor: 'Your Shed Your Way captures what the brand offers in a bold, relatable way that will directly engage target segments.'

by Alisha BuayaApr 22, 2025

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