Latest stories
Sparro by Brainlabs wins Under Armour's media account
"Under Armour is the kind of brand we love working with: an ambitious challenger with a respected name that’s ready to go all-in on digital.”
by Alisha Buaya – Jul 17, 2024
Meyrick Adams and Casey Midgley launch marketing consultancy Orizan
"The world of marketing continues to evolve, and right now, the industry fails to match it."
by Talon Editor – Jul 17, 2024
'The start of great things to come': Gavin Sommer joins AFFINITY as general manager
Mediaweek also speaks with co-founders Angela Smith and Luke Brown about Sommer's appointment, growth plans, and the future of marketing.
by Alisha Buaya – Jul 17, 2024
VML appoints Richard Williams to group executive creative director
Williams will lead a creative department of over 30 creatives across Melbourne and Sydney.
by Alisha Buaya – Jul 16, 2024
The Monkeys names Danny Pattison and Max Rapley associate creative directors
Tara Ford: "They’ve proven themselves time and again as great talents and great leaders in the making."
by Talon Editor – Jul 16, 2024
Meltwater launches 'Guesswork Doesn't Work' campaign via 1000heads
"At Meltwater, we want to empower teams to cut through the noise and make sense of all the data available to them with insights that drive better decision making."
by Alisha Buaya – Jul 16, 2024
Brittany Crowley joins UM as head of investment, Sydney
Crowley will report to managing director, Ben McCallum.
by Alisha Buaya – Jul 16, 2024
When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Talon Editor – Jul 16, 2024
It's Friday launches full-service media; Michelle Miroforidis to lead connections media strategy
"Having the ability to solve problems in a connected way will further deepen our ability to deliver brand experiences that are impossible to ignore."
by Alisha Buaya – Jul 15, 2024
CX Lavender promotes Claire Austin and Rusty Nelson
Ryan Stubna: “Claire and Rusty excel in customer-centric creativity and their experience across various disciplines within the agency has shaped their leadership styles."
by Alisha Buaya – Jul 15, 2024
Bench Media promotes Sebastian Diaz and Nate Vella
Anthony Fargeot: "Sebastian and Nate are perfectly positioned to provide the latest knowledge to clients."
by Alisha Buaya – Jul 15, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Talon Editor – Jul 15, 2024
Endometriosis Australia launches first national TVC via Havas Red, 'Take Your Life Off Hold'
"There is still an average six-and-a-half-year delay between the onset of symptoms and diagnosis of endometriosis in Australia."
by Talon Editor – Jul 15, 2024
OMD promotes Amanda Watts to managing director, Sydney
Watts was promoted from head of Telstra to general manager, Sydney in 2021 and joined the agency’s national executive team.
by Alisha Buaya – Jul 15, 2024
Paris time zone 'more of an inconvenience than a challenge': Media buyers on cutting through the Olympic noise
"It's not enough to have an 'Olympics strategy' for media, how does this link to creative?"
by Alisha Buaya – Jul 15, 2024
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