Latest stories
I.M.A and the Motor Traders' Association NSW team up to launch awareness campaign
"This highly targeted messaging and media spend approach is all about building the appeal and attractiveness of a career in automotive."
by Alisha Buaya – Jun 26, 2024
Houston Group unveils brand refresh for PCYC NSW, ‘Belong somewhere life changing’
Stuart O’Brien: "The ability to contemporise such a significant community brand is a really important opportunity."
by Talon Editor – Jun 26, 2024
Hatched reappointed as media agency of record for Bapcor
Bapcor first appointed Hatched in 2017.
by Alisha Buaya – Jun 26, 2024
Reborn wins ITP's creative and media account
"By bringing strategy, creative, and media all under one roof, we can cut down on wastage and deliver more effective results."
by Alisha Buaya – Jun 26, 2024
'This is an opportunity to be bold': Tiff Ng on the transformation the industry needs
"Every media professional and the industry as a whole needs to recognise the power that they hold."
by Talon Editor – Jun 26, 2024
GolfSpace launches new brand platform via Grand Pacific Entertainment & Advisory
Francis Coady launched Grand Pacific Entertainment & Advisory a year after exiting Havas Media Group as chief marketing and content officer.
by Alisha Buaya – Jun 25, 2024
Thrive boosts Olympic strategy with appointment of Liliana Molina
Molina joins from News Corp Australia, where she most recently held the role of national PR and talent manager.
by Alisha Buaya – Jun 25, 2024
Cadbury celebrates sporting volunteers with Gen AI campaign via Ogilvy
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
by Talon Editor – Jun 25, 2024
MFA revamps NGEN Award with strategy workshop and live presentations
This year’s charity brief is Dress for Success NSW & ACT.
by Alisha Buaya – Jun 25, 2024
'There isn't anything more satisfying professionally': Jacqui Capel on her proudest achievement at Today The Brave
"I never stop learning off talented people with unique skills, and sharing ideas on how to move the industry forward."
by Alisha Buaya – Jun 25, 2024
PHD promotes Ryan Ambrose to Melbourne head of investment
Ambrose will report to PHD’s chief investment officer, Joanna Barnes.
by Alisha Buaya – Jun 25, 2024
Mentos launches Fresh Feels Like campaign via The Idea Shed
Richie Strettell: "Our goal was to create relatable yet delightful scenarios that resonate with our audience, showcasing that fun needs no reason."
by Alisha Buaya – Jun 24, 2024
The Monkeys take home Grand Prix for Play it Safe campaign on the final day of Cannes Lions
Tara Ford: "It’s not an exaggeration to say this is a dream come true."
by Alisha Buaya – Jun 24, 2024
Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
by Mediaweek Admin – Jun 24, 2024
Queensland University of Technology refreshes its platform via VML
"The 'Real is' campaign has the authentic journeys of our students and alumni at its heart."
by Alisha Buaya – Jun 24, 2024
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