Latest stories

CulturalPulse bagged NSW Premier’s Harmony Dinner award for second year
The award was presented at the NSW Premier’s Harmony Dinner, attended by more than 1,600 industry leaders.
by Vihan Mathur – Mar 31, 2026

Havas Media adds Molly Blacker as National Head of Strategy
Blacker joins from Slingshot, where she spent eight years, including the last three as Head of Strategy & Creative.
by Vihan Mathur – Mar 31, 2026

Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
by Vihan Mathur – Mar 30, 2026

Kill Boring Dead taps Bastion's Nel Wolf as General Manager
Wolf joins from Bastion, where she was Group Client Director.
by Vihan Mathur – Mar 30, 2026

Melbourne Holocaust Museum appoints TAG to elevate social strategy
The new social media direction will support its mission to advance remembrance, education and fight against prejudice.
by Nama Winston – Mar 30, 2026

Tooheys Ultra just glides through ‘never-ending bar’ in Thinkerbell campaign
Just a schooner gliding along a long (really long), winding bar using practical effects - what can possibly go wrong?
by Vihan Mathur – Mar 30, 2026

M+C Saatchi nabs Jack Playfair to lead partnerships
Playfair joins from Bastion, where he spent three years leading integrated partnerships and brand collaborations.
by Vihan Mathur – Mar 30, 2026

Fabulate joins YouTube Creator Partnerships API program
The announcement was made at the 2026 YouTube NewFront event in New York.
by Vihan Mathur – Mar 27, 2026

Maple Social Club links with noisy as exclusive commercial partner
Noisy will act as Maple Social Club’s exclusive external commercial partner and advisor
by Vihan Mathur – Mar 27, 2026

Mardi Gras drives audience surge across QMS Sydney network
Audience numbers across the The Oxford Street precinct were up 23%.
by Vihan Mathur – Mar 27, 2026
