Latest stories
CHEP and Hospitals United for Sick Kids partner for 'Blip' short film
"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping."
by Talon Editor – Apr 10, 2024
Michael Hill jewellers enters 'new era' with brand refresh via CHEP
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift in the market."
by Talon Editor – Apr 9, 2024
Bastion launches first work for La Trobe Financial, Grandpa’s Gift
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
by Talon Editor – Apr 9, 2024
Icon Agency partners with The Man Cave charity
Hunter Johnson: "We are at an inflection point for masculinity."
by Talon Editor – Apr 9, 2024
Google makes creator play for Gen Z TikTok lovers via Emotive
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
by Talon Editor – Apr 9, 2024
OMD unites rival radio networks for Leukaemia Foundation campaign
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
by Alisha Buaya – Apr 9, 2024
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
IKEA Australia airs 'Do Try This at Home' campaign via McCann
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the Ingka Group.
by Talon Editor – Apr 9, 2024
We Are Different to lead JAC Motors' earned, social, influencer work
Stuart Terry: “Australia’s auto market is ripe for something different."
by Talon Editor – Apr 9, 2024
BMF leads Tourism Tasmania's biggest Off Season campaign yet
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
by Talon Editor – Apr 9, 2024
Tourism WA re-appoints WPP's The Brand Agency
Rose Herceg said, "it’s a great honour to sell WA to the world."
by Talon Editor – Apr 8, 2024
First Telstra work from +61, From Space to Your Place, launches
Brent Smart: "I love how ambitious, yet simple this work is."
by Talon Editor – Apr 8, 2024
Specsavers takes AUNZ media account to pitch
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
by Alisha Buaya – Apr 8, 2024
Ogilvy Melbourne snags Special's Chris Andrews as group CD
The appointment follows the news of Fran Clayton joining Ogilvy as CSO, as Mediaweek recently revealed.
by Talon Editor – Apr 8, 2024
G Squared appoints AKQA's John Phung as head of data and analytics
After working "for a number of large multinational networks in recent years," Phung is excited to move to "one of the leading independent digital consultancies."
by Talon Editor – Apr 8, 2024
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