Latest stories
17Hands: New commercial sponsorship brand from Medium Rare and PHAR Partnerships
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
by Tess Connery – Apr 8, 2024
Caspar Yuill: New Balance's resurgence from daggy to desirable
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand, writes Caspar Yuill.
by Brittney Rigby and Alisha Buaya – Apr 7, 2024
Claxon acquires creative agency Embark
The acquisition of Embark comes 14 months after Claxon also acquired Growe Media.
by Alisha Buaya – Apr 7, 2024
89% of agencies not paid pitch fees: TrinityP3's inaugural State of the Pitch report
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
by Alisha Buaya – Apr 7, 2024
Pitch process 'same one that's seen in Mad Men': Darren Woolley dissects pitching's 'bad name'
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and creating a local Pitch Positive Pledge.
by Alisha Buaya – Apr 7, 2024
Mums in Ads co-founder Julia Spencer chosen for Cannes Lions' See It Be It Program
Badger: "These exceptional creative women are reshaping the future of our industry and redefining what is possible."
by Talon Editor – Apr 5, 2024
Bench Media wins Genea Fertility's digital media account
In adland, Genea is best known for the 2021 Where Babies Come From campaign with creative agency CHEP Network.
by Alisha Buaya – Apr 5, 2024
Three Bullfrog partners leave agency to launch business
Bagnasco, Speakman, and Hobba's exit follows partner Alex Sol Watts' departure in February.
by Talon Editor – Apr 4, 2024
Fran Clayton leaves DDB Sydney for Ogilvy AUNZ CSO role
DDB Group Sydney CEO Sheryl Marjoram said: "it's a massive role and we could not be happier for her or prouder of her."
by Talon Editor – Apr 4, 2024
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Talon Editor – Apr 4, 2024
Sports marketing agency TLA rebrands to TGI Sport
TLA became part of the TGI Sport group in 2021.
by Talon Editor – Apr 4, 2024
Yango adds Scape, CBHS Health, and EVERAU to client list
Managing partner Nick Murdoch said the wins mark a strong start to the year for the indie media agency.
by Alisha Buaya – Apr 4, 2024
DDB Melbourne shares trade secrets for 100-year-old paint brand Berger
The black and white film doesn't show paint colours at all.
by Talon Editor – Apr 4, 2024
Tourism Tasmania, Starcom, and Guardian Australia launch 'Tales from the Island'
Guardian Australia was chosen to partner with the tourism authority because of its focus on sustainability and positive impact.
by Alisha Buaya – Apr 4, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Talon Editor – Apr 4, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.