Latest stories
Procurement 'don't value creativity': TBWA, Sportsbet, and IHAC on bespoke vs in-house debate
"I think we're better at building cultures that attract great creative people.”
by Talon Editor – Mar 6, 2024
'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery
"Too many clients asking and not enough people to actually deliver in the way that we wanted to."
by Talon Editor – Mar 6, 2024
Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
by Mediaweek Admin – Mar 5, 2024
Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.
by Mediaweek Admin – Mar 5, 2024
Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
R/GA Australia announces four new senior appointments to public practice division
“R/GA’s Public Practice is reshaping public sector engagement by turning services into experiences, campaigns into movements, and bureaucracies into brands."
by Mediaweek Admin – Mar 5, 2024
Yahoo Academy opens nominations for its 2024 program
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
by Mediaweek Admin – Mar 5, 2024
Red Rock Deli teams up with Pnau for new single via Special
Vandita Pandey: "Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand at the intersection of art, music, and culture."
by Mediaweek Admin – Mar 5, 2024
TBWA\Media Arts Lab's latest work shows real stories of Apple Watch saving lives
Bruce Mildenhall and Lexie Northcott share how Apple Watch's features saved them in unexpected situations.
by Mediaweek Admin – Mar 5, 2024
Ori Gold: Why Australia must stand up to the tech titans again
Australia has a chance to solidify its role as a global leader in shaping the dynamics between tech giants and the news industry.
by Mediaweek Admin – Mar 5, 2024
NAB launches 'Wrangle Your Money' campaign with TBWA\Melbourne
Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."
by Mediaweek Admin – Mar 4, 2024
Destiny's Child's Michelle Williams stars in latest Uber One campaign via Special
"She’s able to contrast the disappointment of being the ‘least favourite child’ with the joy of being an Uber One member."
by Mediaweek Admin – Mar 4, 2024
Former WPP exec Aoife Brennan launches MADE HR
"Great leaders, teams, and cultures aren't just born; they're made."
by Mediaweek Admin – Mar 1, 2024
iProspect appoints Jason Smith as new head of client partnerships
“In a time marked by sweeping industry transformation, the imperative to collaborate closely with our clients has never been more pressing."
by Mediaweek Admin – Mar 1, 2024
Tonies taps 303 MullenLowe as integrated agency for AUNZ market entry
Karen Coleman: "Launching into a new market takes a range of capabilities."
by Mediaweek Admin – Mar 1, 2024
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