Latest stories
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Talon Editor – Mar 12, 2024
Atomic 212° wins Northern Territory Major Events Company
The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.
by Alisha Buaya – Mar 12, 2024
Roundup: Stan Grant quits Monash, Dentsu CEO warns of Meta, Costello on Facebook exit
Princess of Wales photo, Reddit valuation, Oppenheimer Oscars, The Nightly teen columnist, Lattouf, Amor sight scare, NRL
by Mediaweek Admin – Mar 12, 2024
Prosper and Bastion Agency launch 'Strong, Safe, Fabulous' campaign
Niki Bentley: “The messaging will make a difference in the community, changing opinions for the better."
by Talon Editor – Mar 11, 2024
Macca’s launches footy campaign via DDB Sydney
Amanda Nakad: “We know how much our customers love footy."
by Mediaweek Admin – Mar 11, 2024
Forethought names Diane Shelton and Andrew Slot joint MDs
Forethought founder Ken Roberts called them the "best and most experienced marketing strategy and insights people in Australia."
by Mediaweek Admin – Mar 11, 2024
NRMA Insurance appoints Accenture Song to transform CX
David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."
by Mediaweek Admin – Mar 11, 2024
'Hubbl and Andy' star in Foxtel tech's launch campaign
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
by Talon Editor – Mar 10, 2024
Bullfrog debuts 'Move How You Feel' campaign for Epijoint
Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.
by Mediaweek Admin – Mar 8, 2024
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
Neighbourhood Strategy welcomes Leo Burnett's Kate Silver as GM, adds Harris Scarfe to client roster
Kate Silver: "Jac[queline Witts] and I have a similar perspective on the value of great strategy to fuel brands and creativity."
by Mediaweek Admin – Mar 7, 2024
Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
by Mediaweek Admin – Mar 7, 2024
MFA Award entries open as body celebrates 25th anniversary
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
by Mediaweek Admin – Mar 7, 2024
BBC Studios appoints marketing consultancy Mindbox to support growth across Asia
Nic Halley: "There’s an exciting opportunity for further growth across content, distribution and licensing services."
by Mediaweek Admin – Mar 6, 2024
Media agency Yango announces new key appointments
Senior appointments: Hannah Mannion, Eb Yusuf, Natalie Murray & Natalie Clark
by Mediaweek Admin – Mar 6, 2024
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