Latest stories
NZ's Attivo Group acquires US agencies Deutsch New York and Hill Holiday
Attivo owns 303 MullenLowe in Australia and shares ownership of Mediahub Australia with IPG's Mediabrands Australia.
by Mediaweek Admin – Jan 8, 2024
Socceroos and Ogilvy Australia team up for 'A Different Breed' campaign
The campaign will run across the Subway Socceroos entire FIFA World Cup 2026 qualification campaign.
by Mediaweek Admin – Jan 8, 2024
Sam Kekovich hosts 'BBQ for the ages' in summer lamb campaign for MLA
The latest instalment of the iconic campaign skewers Boomers, Zoomers, Millennials and Gen X-ers with lamb serving as the great unifier.
by Mediaweek Admin – Jan 8, 2024
EssenceMediacom wins Google's local media account
The account was won in a closed pitch process with the incumbent, PHD.
by Mediaweek Admin – Dec 21, 2023
Icon Reputation launches podcast to dissect PR and comms
Mark Forbes: "Reputation is increasingly under threat. It's valued more than ever before but subject to potential attacks and undermining."
by Alisha Buaya – Dec 21, 2023
Lion takes over Sydney's World Square with Kirin Hyoketsu campaign via VMO
Kirin Hyoketsu's World Square takeover will feature prominently in the precinct throughout December.
by Mediaweek Admin – Dec 21, 2023
Cricket Australia extends partnership with MKTG Sports + Entertainment
CA and MKTG have collaborated for 20 years to deliver stadia media infrastructure across 17 venues nationally.
by Mediaweek Admin – Dec 21, 2023
VML unveils its new APAC market leadership team
The new market leadership team will be led by the newly appointed APAC Co-CEOs Audrey Kuah and Yi-Chung Tay.
by Mediaweek Admin – Dec 20, 2023
Wildcard expands national services with PR and digital media
Wildcard's communications offering brings with it a national team across Melbourne, Sydney and Adelaide.
by Mediaweek Admin – Dec 20, 2023
Amplify unveils anti-surveillance suit to safeguard Santa's journey this Christmas
Amplify's anti-surveillance suit will let Santa travel the globe on December 25th without setting off any alarms.
by Mediaweek Admin – Dec 20, 2023
James Squire embraces "hustle and swagger" in latest campaign via Thinkerbell
The ‘Ordinary be Damned’ platform celebrates those who aspire to find rewarding ways forward.
by Mediaweek Admin – Dec 20, 2023
Social Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
by Mediaweek Admin – Dec 20, 2023
VML Commerce wins Brown-Forman Australia's shopper marketing account
VML Commerce will be across the company’s portfolio of brands, including the Jack Daniel’s range, El Jimador and Woodford Reserve.
by Mediaweek Admin – Dec 20, 2023
Margaritas are in, Aperol spritz and espresso martinis are out as Pernod Ricard’s Altos Tequila seeks to own at-home cocktails
"People now understand that tequila can be a drink for more elevated moments."
by Talon Editor – Dec 20, 2023
Meeting of the Minds: EssenceMediacom's Tara Iwamoto and Rhea Anand
Iwamoto and Anand share their perspectives, thoughts and opinions.
by Mediaweek Admin – Dec 19, 2023
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