Latest stories
IMAA Spotlight: Soup Agency founder Katya Vakulenko on championing a 'people-first, local-talent-driven' team
'Our clients love that we feel like an extension of their team, not just another vendor.'
by Alisha Buaya – Sep 5, 2025
The NBL is ready to connect with younger fans and to Play It Loud
Ted Helliar: 'The NBL doesn’t host games, it hosts chaos, rhythm, and culture. When we play, we PLAY IT LOUD.'
by Alisha Buaya – Sep 4, 2025
Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.
by Alisha Buaya – Sep 4, 2025
It's a homecoming for Nate Norrish - he's left Jason Biggs & his wild cherries behind for REBORN
David Easton: 'His global experience in merging creativity with commercial strategy, particularly within the dynamic worlds of content and media, is exactly what we were looking for to drive our next phase of growth.'
by Alisha Buaya – Sep 4, 2025
It was finders-keepers in a national treasure hunt for a brand-new Nissan Patrol
Bilgen Tug: 'We celebrated how a Nissan Patrol can give anyone the opportunity to explore all that the Australian landscape has to offer and captured those moments in an authentic way.'
by Alisha Buaya – Sep 4, 2025
alt/shift/ names Katie Raleigh as Sydney MD
Elly Hewitt: 'Katie’s reputation speaks for itself. She’s a brilliant operator with the vision, drive and creative smarts to lead our Sydney office into an exciting new chapter.'
by Alisha Buaya – Sep 3, 2025
SBS Upfront highlights ad effectiveness in crowded streaming market
Keiran Beasley: 'In a world where attention is scarce, smart marketers ensure their message stands out - not lost in the noise - and drives measurable results.'
by Alisha Buaya – Sep 3, 2025
Original Audio drives dynamic shift in CRA's 'The Power of Audio' campaign
Co-founder Aaron Matthews says the project was about “showing rather than telling” the potential of digital audio.
by Natasha Lee – Sep 3, 2025
Free Folk expands with Melbourne hires and adds World Supercross to client list
Teagan West: 'Work is already underway and we are looking forward to making the Australian GP an event not to miss on the national sporting calendar.'
by Alisha Buaya – Sep 3, 2025
-lution and Talent Run launch specialist in-house recruitment arm
Amy Lee: 'The best in-house teams are built around people who bring not just skills, but energy and empathy.'
by Alisha Buaya – Sep 3, 2025
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
Mortgage Choice broker value front and centre of new campaign, by way of Brand+Story
Chris Reeves: 'We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.'
by Alisha Buaya – Sep 2, 2025
Blue Bateau launches Growth Architecture to future-proof agencies
Deanne Constantine: 'The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology - and ensuring the right people are in place to make it thrive.'
by Alisha Buaya – Sep 2, 2025
UnLtd Cup brings 500 staffers from across adland together to kick goals for youth charities
Philippa Moig: 'Every goal scored helps change the trajectory for young people at risk and creates brighter futures.'
by Alisha Buaya – Sep 2, 2025
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