Latest stories
IMAA releases 2026 future trends and insights report
Among the strongest themes in the report is the continued rise of sport as a premium advertising channel.
by Vihan Mathur – Dec 16, 2025
TRA warns brands are losing trust to AI platforms
They've become the equivalent to the white coats seen in toothpaste ads.
by Makayla Muscat – Dec 16, 2025
Cash Converters doubles down on WA sport with Perth Bears
This move comes after a deal with SCA WA and New balance.
by Vihan Mathur – Dec 15, 2025
Brisbane Advertising Association raises $12k for charity
Emily McDonald: 'BAA is proud to bring our community together in such a meaningful way each year.'
by Vihan Mathur – Dec 12, 2025
Alcaraz leads YoPRO’s high-performance Australian Open push
It will mark his first in-person activation with the brand.
by Vihan Mathur – Dec 12, 2025
Guinness World Records invites Aussie brands to break records for campaigns
Creative teams are being urged to tap into record-breaking as a strategic marketing tool for 2026.
by Vihan Mathur – Dec 11, 2025
Chisel naps Krystyna Frassetto as head of growth and strategy
Frassetto joins from her role as managing director of M&C Saatchi Sport & Entertainment Australia.
by Vihan Mathur – Dec 11, 2025
IAB Australia unveils new resources for retail media and video measurement
The resources reflect the organisation’s push to increase maturity and alignment across two priority channels.
by Vihan Mathur – Dec 11, 2025
DoubleVerify lends DV Authentic Attention to TikTok as first badged partner
Integration reflects the growing need for advertisers to understand how users interact with content on TikTok.
by Vihan Mathur – Dec 11, 2025
Raw C hires Bastion as integrated agency partner post competitive pitch
The work will span brand strategy, social and media planning, media buying and integrated creative.
by Vihan Mathur – Dec 11, 2025
