Latest stories
Downtime are now 'KenoGO Moments' as perfect opportunities to play
Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'
by Alisha Buaya – Sep 10, 2025
SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch
Felicity Turner: 'We chose Kaimera for their strategic smarts, creative insight, and track record with premium brands - they’re the ideal partner to bring SST to life.'
by Alisha Buaya – Sep 10, 2025
OMD names Rob Frost Chief Strategy Officer
Sian Whitnall: 'We know his expertise and leadership will make a transformative impact here at OMD.'
by Alisha Buaya – Sep 10, 2025
alt/shift/ teams up with ASICS for 2025 cricket uniform launch
Katie Raleigh: 'We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports and consumer audiences.'
by Alisha Buaya – Sep 9, 2025
MYOB helps sole operators streamline finances with Solo Money campaign
Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."
by Alisha Buaya – Sep 9, 2025
Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025
Older Aussies share their offbeat gardening hacks for Seasol
Gavin Chimes: 'We’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every gardener.'
by Alisha Buaya – Sep 9, 2025
Canva signs on music provider OTIS for brand campaigns and events
Cat Van Der Werff: 'With this partnership, people won’t just see our brand, they’ll feel it.'
by Alisha Buaya – Sep 8, 2025
Sophie Robertson joins Are Media as Victoria agency lead
Nisar Malik: 'She will create new opportunities and provide marketers access across our premium brand safe eco-system - platform agnostic.'
by Alisha Buaya – Sep 8, 2025
News Australia names Marie Joyce as GM of Suddenly
Mike Connaghan: 'Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level.'
by Alisha Buaya – Sep 8, 2025
Toyota and HERO shift gears in new campaign for GR Yaris launch
Vin Naidoo: 'With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary.'
by Alisha Buaya – Sep 8, 2025
'Is Don. Is Good.' returns with Matt Preston as new brand face
Steve O’Farrell: 'This DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose.'
by Alisha Buaya – Sep 7, 2025
Sussan Group appoints AMPR to lead PR across Sportsgirl, Sussan and Suzanne Grae
Rebecca Hard: 'We are proud to ensure our environmental and community initiatives reflect who we are, and we look forward to sharing that story with Australians nationwide.'
by Alisha Buaya – Sep 5, 2025
MLC Life rebrands as Acenda ahead of Resolution Life merger
Digby Richards: 'Take Life On brings credible stretch to a company with exceptional trust that is expanding into new segments to become a more holistic partner for people’s retirement phase of life.'
by Alisha Buaya – Sep 5, 2025
Sephora pushes inclusivity in APAC with 'The Perfect Shade For You' campaign
Jenny Cheah: 'We believe this initiative will drive meaningful conversations and change in the beauty industry and set a new standard for inclusivity.'
by Alisha Buaya – Sep 5, 2025
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