Latest stories
Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling
Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about a message unless it punches them in the feels."
by Talon Admin – Oct 7, 2025
TBWA opens the door to new talent with refreshed FRESHIES program
The program continues to champion curiosity, creativity, and disruption as key pathways into the advertising industry.
by Natasha Lee – Oct 7, 2025
IMAA Spotlight: Veronica Cremen from Vonnimedia wants brands to see social as a growth engine, not a channel
'We cut the jargon. Our approach is straightforward: real insights, clear numbers, and creative ideas that can be actioned tomorrow.'
by Mediaweek Admin – Oct 3, 2025
VMO crowns winners of 2025 Ultimate Media Champion
The program brought together 250 agency professionals for a six-week health and wellness program.
by Natasha Lee – Oct 2, 2025
Apparent appoints three new creative directors, delivering on experience from R/GA, Canva and Dentsu
Independent agency Apparent has expanded its creative leadership, hiring Sam McGuinness, Gillian Dalla Pozza and Leisa Ilander as creative directors.
by Talon Admin – Oct 2, 2025
QMS to unveil global marketing insights at SXSW Sydney 2025
The sessions will unpack what it takes to build enduring brands in a fast-changing landscape.
by Natasha Lee – Oct 1, 2025
WPP Media wins Suncorp account with new Open Era model
Suncorp has appointed WPP Media to its media account, unveiling a bespoke Open Era agency model to support its portfolio of brands including AAMI, Apia and GIO.
by Talon Admin – Sep 29, 2025
IMAA Spotlight: Samantha Cunliffe from Grove B2B on the power of specialising in complexity
'We want to be measured by sales velocity, deal stage acceleration, and marketing’s contribution to revenue: we don’t do clicks!'
by Talon Admin – Sep 26, 2025
Amazon Upfronts 2025 - Buyers Commentary
There was no shortage of opinions from buyers about the pitch delivered.
by Talon Admin – Sep 25, 2025
Akcelo strengthens mobile-first expertise with acquisition of POPULA
Founded in 2023 by Jay Morgan and Mitchel O’Donohue, POPULA was created to help brands make advertising built for a mobile-first world.
by Talon Admin – Sep 24, 2025
