Latest stories
Original Audio drives dynamic shift in CRA's 'The Power of Audio' campaign
Co-founder Aaron Matthews says the project was about “showing rather than telling” the potential of digital audio.
by Natasha Lee – Sep 3, 2025
Free Folk expands with Melbourne hires and adds World Supercross to client list
Teagan West: 'Work is already underway and we are looking forward to making the Australian GP an event not to miss on the national sporting calendar.'
by Alisha Buaya – Sep 3, 2025
-lution and Talent Run launch specialist in-house recruitment arm
Amy Lee: 'The best in-house teams are built around people who bring not just skills, but energy and empathy.'
by Alisha Buaya – Sep 3, 2025
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
Mortgage Choice broker value front and centre of new campaign, by way of Brand+Story
Chris Reeves: 'We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.'
by Alisha Buaya – Sep 2, 2025
Blue Bateau launches Growth Architecture to future-proof agencies
Deanne Constantine: 'The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology - and ensuring the right people are in place to make it thrive.'
by Alisha Buaya – Sep 2, 2025
UnLtd Cup brings 500 staffers from across adland together to kick goals for youth charities
Philippa Moig: 'Every goal scored helps change the trajectory for young people at risk and creates brighter futures.'
by Alisha Buaya – Sep 2, 2025
Metcash appoints Ivan Curic to lead sales at LocalEyes retail media network
Curic will oversee sales strategy, partnerships and agency engagement as the network expands across Metcash’s food, liquor and hardware divisions.
by Natasha Lee – Sep 2, 2025
Soda Communications takes the helm for HX Expeditions in ANZ
Shannon Davis: 'It was extremely important to us to align with a like-minded agency who understand our product and brand as well as the challenges of our sector.'
by Alisha Buaya – Sep 2, 2025
