Latest stories
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Topher Jones and Louise Rutherford join M+C Saatchi in senior roles
Tanya Vragalis: 'Topher and Louise have a deep level of experience, strong leadership, and a shared commitment to building best-in-class client partnerships.'
by Alisha Buaya – Sep 2, 2025
UNIFIED launches accelerator program Ground Floor for unsigned artists at BIGSOUND 2025
Backed by Community Music’s $10m pledge, the program offers mentorship, training and release support to help independent acts build sustainable careers.
by Natasha Lee – Sep 2, 2025
What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments
Rodica Titeica: 'We’re proud to launch something that feels both culturally sharp and unmistakably Subway.'
by Alisha Buaya – Sep 2, 2025
Visit Sunshine Coast revives Sunshine Moments with cheeky 'Sickie' stunt
Emma Bedsor: 'We wanted to tackle burnout in a playful yet impactful way.'
by Alisha Buaya – Sep 1, 2025
Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert
Bridget McBride: 'This campaign shows how we're using music and entertainment to turn everyday moments into something extraordinary.'
by Alisha Buaya – Sep 1, 2025
Martha Stewart and Snoop Dogg get lit for EZ Reach campaign
Felipe Favoretto: 'We've built on what’s worked and challenged ourselves to make the next campaign bigger, sharper, and more culturally relevant.'
by Alisha Buaya – Sep 1, 2025
Moonlight Cinema turns 30 with blockbusters and big brand tie-ins
Val Morgan is offering scalable brand activations across Sydney, Melbourne, Brisbane, Perth and Adelaide.
by Natasha Lee – Sep 1, 2025
Ferro-grad and ex-Disney animators break supplement ad clichés
Cam Blackley: 'This is the kind of work that proves that you can create cut-through in any category (even one that discusses constipation) if you have an entertaining, well- executed idea.'
by Alisha Buaya – Sep 1, 2025
University of Western Australia names VML Perth and WPP Media as new creative and media partners
Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'
by Alisha Buaya – Sep 1, 2025
