Latest stories

“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'
by Alisha Buaya – Sep 1, 2025

Enero Group posts FY25 growth, OBMedia sale sharpens focus on agencies
Ian Ball: “As we enter FY26 with a more defined portfolio and an exclusive focus on our award-winning agencies - our focus is firmly on building the next chapter of growth for Enero.'
by Alisha Buaya – Aug 29, 2025

IMAA Spotlight: SPEED Managing Partner Ian Perrin on the indie difference
Ian Perrin discusses his team’s approach to pitching, revealed which indies he thinks are crushing it and his work with the Keep Talking initiative.
by Alisha Buaya – Aug 29, 2025

UnLtd delivers largest-ever largest pro-bono media campaign, alongside EssenceMediacom
Pippa Berlocher: 'The results speak not only to the generosity of our media partners, but also to the commitment and talent of our team, who delivered exceptional outcomes for this important cause.'
by Alisha Buaya – Aug 29, 2025

Ex-Macquarie strategist Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth
Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'
by Alisha Buaya – Aug 28, 2025

This is Flow and Equality Media + Marketing among the Best Workplaces in Australia 2025
Rebecca Moulynox: 'These companies have proven that when you build a workplace founded on trust, pride and camaraderie, you create the conditions for both employee flourishing and exceptional business performance.'
by Alisha Buaya – Aug 28, 2025

Gross, stinking teenagers the focus of Cuddly's powerful rinse
Ashleigh Wright: 'This campaign highlights its incredible power in a way that will resonate with every parent who’s battled the smell of a stinky sports jersey.'
by Alisha Buaya – Aug 28, 2025

Prophet appoints Claudia Kidd to lead strategic growth
KIdd: 'My aim is to elevate the already incredible and complex work that agencies and brands do, replacing ‘what if’ with ‘here’s how’ and giving them the power to make smarter, faster and bolder decisions.'
by Alisha Buaya – Aug 28, 2025

Emerging media talent recognised with NGEN Award 2025 finalists announced
Rochelle Courtenay: 'NGEN members brought an incredible level of creativity and passion to the task.'
by Alisha Buaya – Aug 28, 2025

Virgin Australia and Visit Victoria launch one-night-only Last Flight Club
Libby Minogue: 'It wasn’t just about getting to Melbourne – it was about creating unforgettable moments along the way.'
by Alisha Buaya – Aug 28, 2025
