Latest stories
With boob protection and dinky di Aussie snags, the marketers selling Australia to the USA
Matt Pavoukos: 'There is a language barrier between the Americans and the Aussies. It's the same language, but different words.'
by Talon Admin – Aug 15, 2025
Bear Meets Eagle On Fire, DDB, and FINCH sweep up at 46th AWARD Awards in Sydney
Nils Leonard: 'The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important.'
by Alisha Buaya – Aug 15, 2025
Cathay Pacific turns retail spaces into cabin previews for Australian travellers
Steph Babin: 'By recreating a taste of the inflight journey in unexpected places, we’re sparking curiosity, building emotional connection, and allowing people to physically feel the difference.'
by Alisha Buaya – Aug 15, 2025
Meeting of the Minds: Amplify's Declan Ferns and Naomi Hannan
Ferns and Hannan reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Aug 15, 2025
From Big Mac to Big Goodbye: McDonald’s ends 54-year creative partnership with DDB Group Sydney
Sheryl Marjoram: 'Our partnership with Macca’s has been defined by more than shared goals, it’s been powered by determination, proving longevity is earned, not given.'
by Alisha Buaya – Aug 14, 2025
Merchantwise Group acquires Jaywing and Frank Digital
Alan Schauder: 'By bringing them into the Merchantwise Group, we’re combining data, creativity, media and technology to deliver full-funnel solutions for some of the world’s most exciting brands.'
by Alisha Buaya – Aug 14, 2025
Every Runner Has a Reason - YoPRO teams with Turia Pitt to fuel everyday runners
Maire-Aude Remaut: 'Through this campaign, we’re proud to feed runners’ progress and reaffirm YoPRO’s commitment to supporting athletes and active lifestyles.'
by Alisha Buaya – Aug 14, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
"It’s about moving our clients closer to their ambitions" - Houston Group expands creative leadership
Alex Toohey: 'Our creative team are positioned to push boundaries and produce work that reflects both the ambition of our clients and the agency.'
by Alisha Buaya – Aug 14, 2025
Principals partners with Eat Up to support in-school meal program
Elise Cook: 'We understand the power of branding to communicate our impact, and we're excited to collaborate with Principals to translate our cause into a compelling brand identity.'
by Alisha Buaya – Aug 13, 2025
