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Samsung teams up with Sophie Monk’s husband to celebrate the Unsung Snappers
Josh Gross: 'If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.'
by Alisha Buaya – Jun 12, 2025

Football Australia launches Forever Golden brand platform via M+C Saatchi
Tony Popovic: 'This campaign reminds us that while the past provides us wonderful moments and memories that live within all of us – the best is still to come.'
by Alisha Buaya – Jun 12, 2025

3AW named official media partner of Kooyong Classic
Stephen Beers: 'Broadcasting live from the Kooyong Classic will allow our listeners to feel part of the excitement and tradition that the event is known for.'
by Alisha Buaya – Jun 12, 2025

McDonald's launches all-new Chicken McWings with bold campaign via Wieden+Kennedy
Amanda Nakad: 'It’s the golden era of chicken at Macca’s – and we’re just getting started.'
by Alisha Buaya – Jun 11, 2025

Our Watch and DDB Group Melbourne launch board game helping young people to explore personal boundaries
Giles Watson: 'Young people don’t want to be lectured, but they do want to talk. Whilst disguised as a game, Comfort Zone is really a powerful tool designed to change behaviour.'
by Alisha Buaya – Jun 10, 2025

Breaking down barriers to discuss health: Bupa launches 'Health Stories' campaign
Dan Jude: 'Health Stories is more than a campaign – it’s a call to arms to give people the inspiration to start talking about health.'
by Alisha Buaya – Jun 10, 2025

Savers launches 'relatable and aspirational' campaign at the Sydney Film Festival
Natalie Howes: 'That everyday authenticity reflects what our customers experience in-store – it’s a treasure hunt that leads to self-expression, sustainability, and smart spending all at once.'
by Alisha Buaya – Jun 6, 2025

Levande challenges retirement living stereotypes with new and irreverent brand launch via 303 MullenLowe
Nik Scotcher: 'This platform is a true reflection of who we are and what our residents experience daily. It’s grounded in insight, elevated through creativity, and designed to grow with us.'
by Alisha Buaya – Jun 6, 2025

Mad Mex waves 'Bye Bye' to bland in new brand campaign via Connecting Plots
Nick Cook: 'We wanted it to depict Mad Mex as the antidote for the mundane, and capture the spirit of Mad Mex and its fans - bold, fun and full of flavour.'
by Alisha Buaya – Jun 5, 2025

Think HQ taps into Bushells heritage in new campaign
Wellison D’Assuncao: 'We’re reminding Australians that Bushells is more than just tea - it’s a trusted part of the journey, past and present.'
by Alisha Buaya – Jun 4, 2025
