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Fremantle Street Arts Festival captures arts audience with new brand via 303 MullenLowe
Prudence Riley: 'We’re incredibly excited to see our new brand direction come to life to reflect the amazing atmosphere of this festival.'
by Alisha Buaya – Apr 17, 2025
Collins Foods to exit Taco Bell Australia and shift focus to KFC growth
Strategic shift sees Collins double down on KFC while winding down Taco Bell operations.
by Natasha Lee – Apr 17, 2025
Seven and iProspect tap into reality TV to launch Solo by MYOB
Sam Bremner: 'We specifically wanted to highlight the aspect of reality TV and the involvement of sole traders in bringing TV shows like this to life.'
by Alisha Buaya – Apr 17, 2025
Sydney Water makes water conservation fun with mini-golf experience at Royal Easter Show via Curious Nation
Tim Barrett: 'Our mini-golf activation turns the urban water cycle into something tangible and fun.'
by Alisha Buaya – Apr 17, 2025
SBS Media reveals finalists of Sustainability Challenge
Kate Young: 'The shortlist for the Sustainability Challenge represents the best of the crop in terms of authenticity and innovation.'
by Alisha Buaya – Apr 17, 2025
Mr Roses launches cheeky campaign based on 'Marriage Insurance'
James Stevens: 'This campaign gives a wink to that truth, showing we don’t take ourselves too seriously, but we do take relationships and quality seriously.'
by Alisha Buaya – Apr 16, 2025
Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub
Linda Fagerlund: 'The MasterChef Australia: Back To Win season partnership is the natural next step, aligning perfectly with Lurpak’s premium positioning and food-first messaging.'
by Alisha Buaya – Apr 16, 2025
Masterfoods launches limited edition rebrand of tomato sauce ahead of the election
Annabel Archer: 'As Australia’s favourite tomato sauce, it only felt right to rename our most-loved product in honor of the star of the upcoming election, the Democracy Sauce.'
by Alisha Buaya – Apr 16, 2025
McDonald’s Australia appoints its new CMO
Chris Brown is set to depart his role as chief marketing officer after four and a half years with the business.
by Emma Shepherd – Apr 14, 2025
Captify positions Grey Goose vodka as the summer spirit for Australians
Sonal Kohl: 'The campaign delivered strong performance metrics, while uncovering valuable audience insights and learnings to inform future strategies.'
by Alisha Buaya – Apr 11, 2025
