Latest stories
Lousie Rathbone joins Football Australia to lead marketing strategy for AFC Women's Asian Cup 2026
'It’s a privilege to contribute to a tournament of this scale and significance.'
by Alisha Buaya – Jul 17, 2025
Platypus Shoes teams up with Live Nation to launch music-focused loyalty program
Kristy Rosser: 'Our global loyalty studies indicate that over 90% of Australians are part of a loyalty program, with 3 in 4 switching for live music perks alone.'
by Alisha Buaya – Jul 17, 2025
Email marketing CRM Klaviyo empowers customers with new AI shopping agents
The consumer brand CRM Klaviyo has unveiled a public beta today for its new product delivering its clients conversational AI sales agents.
by Talon Admin – Jul 16, 2025
ADMA bolsters AI strategy with new appointment and key survey insights
Andrea Martens: '(Dr Kelly) brings an incredible wealth of experience and a unique combination of industry insight with deep expertise in AI ethics, governance, and human behaviour.'
by Alisha Buaya – Jul 15, 2025
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
Agencies and brands demand better measurement and transparency in retail media
Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'
by Alisha Buaya – Jul 15, 2025
Improving purchase intent: With 2.4 billion behaviour transactions per quarter, carsales.com.au turned to AI
2.4 billion behaviour interactions every quarter are recorded by carsales.com.au. The online car marketplace explains how it used AI to improve use of that data.
by Talon Admin – Jul 14, 2025
Mindbox expands team with ex-holding co hires to help brands navigate tech chaos
Mindbox is cementing its presence in Australia and the APAC region with the senior appointments of Brendan Dowling and Frazer Comley. The independent consultancy has 25 years of experience in…
by Alisha Buaya – Jul 14, 2025
Smelly Lunch Stories and Urban List partnership to launch DEI survey
'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'
by Alisha Buaya – Jun 30, 2025
Inside the Google Marketing Live event - Google balancing privacy w/ an innovative toolkit
'We are committed to providing that performance, and that will take multiple forms as the models evolve and continue to improve.'
by Alisha Buaya – Jun 20, 2025
