Latest stories
Fay Kallel on how Mailchimp is balancing art and science in marketing
'Marketing is art and science; it's the science of AI and data and multiple channel strategies with the art of how you engage with your audience.'
by Alisha Buaya – Apr 8, 2025
KttiPay launches TikTok campaign via LUMME
Iain Salteri: 'We wanted a fun campaign that would bring this distinct point of difference to life, drive social traction and ultimately deliver growth.'
by Alisha Buaya – Apr 7, 2025
The Iconic to leverage in-package advertising strategy with Source Partnerships
Andy Mulrenan: 'This collaboration will help brands connect with customers in a way that feels organic and creates genuine connections between brands and consumers.'
by Alisha Buaya – Apr 7, 2025
LinkedIn reveals most in-demand skills for marketers in 2025
Cayla Dengate: 'With a tightening job market and intensifying competition, knowing which skills are in-demand can help job seekers stand out to hiring managers.'
by Alisha Buaya – Mar 31, 2025
Robbie Brammall challenges marketers to make brands 'unignorable' at the CMO dinner hosted by The Emma Logan Project
Emma Logan: 'He didn’t just challenge the room, he shared real-world stories about what it takes to build one of Australia’s boldest brands.'
by Alisha Buaya – Mar 27, 2025
Tourism NT chief marketing officer Tony Quarmby exits after seven years
'Tony Quarmby has left the business to seek new challenges and opportunities.'
by Alisha Buaya – Mar 26, 2025
Adobe debuts Agent Orchestrator to transform CX and marketing
The ground-breaking feature in Adobe Experience Platform was announced at the global Adobe Summit.
by Mediaweek Admin – Mar 18, 2025
Intuit Mailchimp unveils new suite of product enhancements and revamped popup forms
Fay Kallel: 'Compelling data capture provides the foundation for how marketers can leverage AI for more effective personalisation, and we're making it easier than ever for them to integrate this effective tool into their strategies.'
by Alisha Buaya – Feb 27, 2025
Airwallex appoints director of marketing to oversee ANZ region
Andrew Balint: 'Jen has a stellar reputation for launching successful campaigns and brand building.'
by Alisha Buaya – Feb 24, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
70% of Australians trust contextually relevant ads over other alternatives: GumGum
Matt Coote: 'Advertisers need to meet consumers where they are.'
by Alisha Buaya – Feb 6, 2025
Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
by Alisha Buaya – Jan 30, 2025
I'm A Celebrity… Get Me Out Of Here! campaign draws in big numbers for premiere
Andreana Walton: 'Our strategy was to take the fun to our viewers, wherever they were spending their time.'
by Alisha Buaya – Jan 21, 2025
ADMA names Sarah Waladan as head of regulatory and advocacy
Andrea Martens: 'Sarah’s appointment reflects ADMA’s focus on ensuring the industry moves towards more responsible marketing practices.'
by Alisha Buaya – Jan 14, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
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