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Marketing

Latest stories

The Marketing Club launches in Australia
Agencies

The Marketing Club launches in Australia

Chanel Clark: 'This isn’t networking for the sake of it. It’s support, conversation and connection that actually matters.'

by Alisha BuayaJun 17, 2025

Australia's favourite supermarkets: Tracksuit
Marketing

Australia's favourite supermarkets: Tracksuit

Brand tracking platform Tracksuit have examined supermarket chain brand loyalty from Australian shoppers.

by Alisha BuayaJun 9, 2025

LinkedIn's introduces First Impression Ads - a new vertical video format for single-day campaigns
Marketing

LinkedIn's introduces First Impression Ads - a new vertical video format for single-day campaigns

Matt Tindale: 'Video is helping brands get to the top of the list and stand out to drive direct sales.'

by Alisha BuayaJun 5, 2025

Marketers and salespeople feel anxious about data-related work, but optimistic AI can support them: Canva
Marketing

Marketers and salespeople feel anxious about data-related work, but optimistic AI can support them: Canva

Moe Kiss: 'Data storytelling isn't merely a competitive advantage, it's a business imperative.'

by Alisha BuayaJun 5, 2025

Taboola unveils Predictive Audiences to help boost campaign efficiency
Marketing

Taboola unveils Predictive Audiences to help boost campaign efficiency

Taboola has launched Predictive Audiences within its Realize platform, helping advertisers achieve up to 270% uplift in conversions through AI-driven audience targeting.

by Tom GosbyJun 5, 2025

Springboards gets backing from industry heavy weights
Agencies

Springboards gets backing from industry heavy weights

Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'

by Alisha BuayaJun 4, 2025

Speakers announced as ADMA Global Forum returns for 2025
Marketing

Speakers announced as ADMA Global Forum returns for 2025

Among the first confirmed speakers are marketing futurist Tom Goodwin and leadership strategist Holly Ransom who will return as MC.

by Alisha BuayaJun 2, 2025

Pureprofile launches self-serve data and insights solutions aimed at brands and researchers
Marketing

Pureprofile launches self-serve data and insights solutions aimed at brands and researchers

Martin Filz: 'Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.'

by Alisha BuayaMay 28, 2025

Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Agencies

Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market

Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.

by Alisha BuayaMay 26, 2025

AMI launches award to honour Lisa Ronson’s legacy in marketing leadership
Marketing

AMI launches award to honour Lisa Ronson’s legacy in marketing leadership

Chris Taylor: 'Lisa championed creativity, accountability and above all, people'.

by Natasha LeeMay 23, 2025

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