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Marketing

Latest stories

Canva launches LinkedIn Ads App to transform B2B marketing workflows
Marketing

Canva launches LinkedIn Ads App to transform B2B marketing workflows

The app is designed to streamline how marketing teams create and publish LinkedIn ad campaigns.

by Alisha BuayaMay 21, 2025

What really keeps 150 CMOs awake at night? Sherilyn Shackell unpacks the leadership challenge
News

What really keeps 150 CMOs awake at night? Sherilyn Shackell unpacks the leadership challenge

'If you think about what's keeping your CMO awake at night, I can guarantee you it's not whether that campaign is going to work.'

by Mediaweek AdminMay 6, 2025

AiMCO to host live webinar on influencer and brand reputation management in a crisis
Marketing

AiMCO to host live webinar on influencer and brand reputation management in a crisis

Liam Cox: 'Ensuring legal, commercial, and public-facing reputational risks are managed cohesively and effectively is imperative.'

by Alisha BuayaApr 28, 2025

Tara Ford, Seamus Higgins, Aimee Buchanan among Australian judges at Cannes Lions 2025
Marketing

Tara Ford, Seamus Higgins, Aimee Buchanan among Australian judges at Cannes Lions 2025

Tony Hale: 'Cannes Lions continues to set the global benchmark for creativity, and it's an honour to see Australian talent shaping that standard.'

by Alisha BuayaApr 22, 2025

Performance dollars struggling to perform? Enter community-driven marketing
Marketing

Performance dollars struggling to perform? Enter community-driven marketing

When brands fail to build real, meaningful connections? Loyalty disappears fast.

by Talon AdminApr 16, 2025

The Aunties launches Auntie Intel initiative to better understand how women feel in advertising and creative industries
Agencies

The Aunties launches Auntie Intel initiative to better understand how women feel in advertising and creative industries

Phoebe Sloane: 'Most industry surveys are annual and time consuming, but the pace of change in our industry, and the world more broadly, calls for something more responsive.'

by Alisha BuayaApr 14, 2025

Havas dissects the shift from 'mateship' to 'me-ship' and why marketers and brands need to pay attention
Agencies

Havas dissects the shift from 'mateship' to 'me-ship' and why marketers and brands need to pay attention

Mitchell Long: 'People are scared, people are feeling the impact of the cost-of-living crisis more than ever before, and a heightened sense of uncertainty.'

by Alisha BuayaApr 13, 2025

Uber Advertising ANZ introduces head of strategic verticals role
Marketing

Uber Advertising ANZ introduces head of strategic verticals role

Michael Levine: 'Her leadership and vision will be invaluable as Uber continues to build partnerships with Australian brands and media agencies.'

by Alisha BuayaApr 12, 2025

Fay Kallel on how Mailchimp is balancing art and science in marketing
Marketing

Fay Kallel on how Mailchimp is balancing art and science in marketing

'Marketing is art and science; it's the science of AI and data and multiple channel strategies with the art of how you engage with your audience.'

by Alisha BuayaApr 8, 2025

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