Latest stories
IAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.'
by Mediaweek Admin – Nov 20, 2024
IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
by Alisha Buaya – Nov 8, 2024
Mini names Meg Mac as brand ambassador
Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'
by Mediaweek Admin – Nov 6, 2024
TrinityP3 promotes Anton Buchner as Dr Kate Gunby and Adrian Treahy join the consultancy
The appointments are in response to the rising demand for advanced data, analytics, and ad tech expertise.
by Alisha Buaya – Nov 6, 2024
Rebecca Darley resigns from Domain Group and joins TPG Telecom as group chief marketing officer
Darley's appointment at TPG follows the decision of current chief marketing officer, John Casey, to step back from the role.
by Alisha Buaya – Oct 17, 2024
Technographics: The Growth Distillery reveals how tech use influences shopping habits
How marketers can use technology to better predict buying behaviour than age or gender.
by Talon Editor – Oct 15, 2024
Fiveaa brand refresh: David & Will first up, now Rowey & Timmy G’s turn
Nova Entertainment’s ACRA-winning marketing team unleash next elements in Fiveaa campaign.
by Talon Editor – Oct 14, 2024
Phil Ely and Dr. Shannon Bosshard: Are we expecting too much from Market Mix Modelling?
'Creative planners need to consider the story the numbers tell as much as media planners need to care deeply about how people consume and react to messages.'
by Guy Jarvie – Oct 13, 2024
'We're all leaning in': John Sintras on Mutinex's growth and 'taking nothing for granted' in its roadmap over the next 12 months
'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'
by Alisha Buaya – Oct 11, 2024
'Everybody rises on the tide': John Sintras on Mutinex raising $17.5m in funding and what it means for business in Australia
'The US is the biggest market in the world. So if we're disproportionately successful there, then everybody benefits from that growth in terms of more investment to put into the rest of the organisation as we grow.'
by Alisha Buaya – Oct 10, 2024
Promax ANZ reveals best promo spots with multiple wins for Sky News, Paramount and Nine
Promo spots I’m a Celebrity…Get Me Out of Here!, Paris Olympics and Lego Masters win.
by Mediaweek Admin – Sep 24, 2024
News Corp and Subway partner for new 12-month ad campaign
The campaign runs until mid-2025.
by Talon Editor – Sep 18, 2024
Ad industry reacts to introduction of Privacy legislation: ‘Strengthens consumer trust’ within the digital economy
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
by Talon Editor – Sep 13, 2024
Retail media campaigns are delivering more than we think: IAB MeasureUp 2024
Colin Barnard: "Make sure that the investments that you're putting in through retail media are reflective of the results."
by Talon Editor – Sep 12, 2024
Lower funnel is over invested, marketers should rebalance marketing mix now: Mutinex
Will Marks: “Marketers need to stop trying to simply “wait it out".
by Talon Editor – Sep 11, 2024
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