Latest stories
CMOlympics: Woolworths CMO Andrew Hicks on inspiring 'optimism, growth, and togetherness'
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
by Talon Editor – Aug 12, 2024
AAMI and Ogilvy launch 'When our game has its moments'
Mim Haysom: "We’re proud of ... our ability to understand the particular challenges that our customers face, even those created by a wayward footy."
by Talon Editor – Aug 9, 2024
Doritos XXL launches sci-fi campaign via VaynerMedia, Mango, TRIO
A three-by-six metre mural of a Doritos corn chip crash landing into a building has also been installed.
by Talon Editor – Aug 9, 2024
CHEP launches first work for Spirit of Tasmania, 'Pack more in. Get more out.'
The Tasmanian Government-owned ferry business appointed CHEP as its creative agency of record in March.
by Talon Editor – Aug 8, 2024
CMOlympics: Vin Naidoo on the power of Toyota's 'Team Everyone'
"Despite the way audiences are changing their viewing behaviours, FTA TV has a role to play in storytelling to mass audiences."
by Talon Editor – Aug 6, 2024
Steggles launches latest 'Stegglers for' work via M&C Saatchi
"The effectiveness of an emotive approach is something being increasingly realised and a natural way for the Steggles brand to be part of consumers' hearts and minds."
by Talon Editor – Aug 5, 2024
Foxtel Group rebrands in-house creative agency to BALBOA
BALBOA wants to build its client roster to include external clients in the sports and entertainment category.
by Talon Editor – Aug 5, 2024
TBWA's Catherine Harris and Shane Bradnick on Good Tings' success: A do-good lesson in advertising
Following the campaign's success, TBWA NZ is issuing a call to arms to advertisers: "We've seen no brands take enough of a stand in the space."
by Talon Editor – Aug 5, 2024
CMOlympics: Old El Paso's Surini Perera on driving 'good noise'
"ROI for Old El Paso is aligned to short and long-term goals. Consumption of product is important, but our marketing ambition is to also drive brand consideration."
by Talon Editor – Aug 4, 2024
Mitch King exits Mutinex as head of talent acquisition
Henry Innis: "Mitch is awesome, dearly loved, and he goes with nothing but great thoughts and vibes from me."
by Alisha Buaya – Aug 2, 2024
Mutinex introduces AI-powered offering, Hendren: 'It exists in a category of one'
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time and redirect it to what really matters."
by Alisha Buaya – Aug 2, 2024
Amex taps Millie Ford as ambassador to 'drive brand relevance'
The card's launch was celebrated with the 'Lime Cordiale & Friends' music gig.
by Talon Editor – Aug 2, 2024
CMOlympics: Allianz's Shez Ford on creating 'community and connection'
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."
by Talon Editor – Aug 2, 2024
CMOlympics: Tim Morrissey on News Corp's advertisers, games hub, and unified Paris team
"For the first time, News Corp Australia has brought its entire business together, sending a single, unified team to Paris."
by Talon Editor – Aug 1, 2024
Beyond The Valley launches technicolour campaign amid tough time for live music
"Amid ongoing discussions surrounding the challenges festivals face globally, we aim to remind everyone of the joy and vibrancy that festivals bring to people’s lives."
by Talon Editor – Aug 1, 2024
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