Latest stories
Hits keep on coming from Netflix in a huge week for world’s #1 streaming service
From Logie wins for Boy Swallows Universe to innovative Emily in Paris marketing.
by Talon Editor – Aug 21, 2024
ADMA Global Forum 2024 recap: 'Elevate for the Future'
Local and international speakers shared valuable insights, interesting case studies, thought-provoking ideas and outlooks for the industry.
by Frank J. Cortese – Aug 21, 2024
Phoebe Burgess and Zyrtec launch 'Zach and Zoe’s Hide and Sneeze' storybook via Publicis Groupe
"An opportunity for families to learn about allergic rhinitis through imaginative storytelling."
by Talon Editor – Aug 20, 2024
ADMA and Mark Ritson team up to launch marketing skills assessment tool, Capability Compass
Capability Compass aims to address the need for continuous skills development.
by Alisha Buaya – Aug 20, 2024
Petbarn launches Puppy and Kitten Club via Howatson+Company
"It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that."
by Talon Editor – Aug 20, 2024
Budget Direct and 303 MullenLowe launch latest 'Insurance Solved' campaign: 'Reversible'
Jonathan Kerr: "While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to."
by Talon Editor – Aug 19, 2024
Smartpay unveils 'Hands On For Business Payments' via The Royals
The campaign is the culmination of an 18-month project that included brand strategy, positioning, platform design, and campaign development.
by Talon Editor – Aug 19, 2024
ANZ creative agency pitch narrows as Special withdraws
Sian Chadwick: "The decision was mutually reached by both organisations."
by Talon Editor – Aug 16, 2024
Cashrewards' Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
by Mackenzie Book – Aug 15, 2024
Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell
Sesh Moodley: "The launch of the new Pringles Spicy range demanded equally fiery content."
by Talon Editor – Aug 15, 2024
Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
by Talon Editor – Aug 15, 2024
Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial campaign."
by Talon Editor – Aug 14, 2024
7-Eleven and Mobil launch new fuel range via CHEP with 'go further'
The hero film features a never-ending car chase where the hero and villain have been driving for so long, they're only certain of one thing.
by Talon Editor – Aug 14, 2024
Dulux Group awards Selleys creative account to Howatson+Company
DDB Melbourne holds the strategy and creative accounts for Dulux’s portfolio of decorative paints and coatings brands, including Dulux, British Paints, and Berger.
by Talon Editor – Aug 13, 2024
Mary Fowler fronts latest work for Samsung via CHEP
Jason Ridge: "Mary’s dynamic presence and innovative spirit perfectly aligns with our vision."
by Talon Editor – Aug 12, 2024
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