Latest stories
Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
by Alisha Buaya – Jan 30, 2025
I'm A Celebrity… Get Me Out Of Here! campaign draws in big numbers for premiere
Andreana Walton: 'Our strategy was to take the fun to our viewers, wherever they were spending their time.'
by Alisha Buaya – Jan 21, 2025
ADMA names Sarah Waladan as head of regulatory and advocacy
Andrea Martens: 'Sarah’s appointment reflects ADMA’s focus on ensuring the industry moves towards more responsible marketing practices.'
by Alisha Buaya – Jan 14, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024
The discourse surrounding popular culture and marketing rose to new heights this year.
by Alisha Buaya – Dec 20, 2024
IAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
by Alisha Buaya – Dec 19, 2024
IMAA welcomes new board member as It expands education initiatives for 2025
Jackie Alley: 'As an organisation, we remain dedicated to futureproofing the national indie media agency industry and investing in the next generation of media talent.'
by Mediaweek Admin – Dec 18, 2024
BMW’s thrill-seeking ad hits a roadblock over safety breaches
Ad Standards found the ad promoted unsafe driving, breaching the FCAI Code.
by Emma Shepherd – Dec 18, 2024
WPP and UMG partner to deliver music and entertainment solutions for global brands
Stephan Pretorius: 'This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns for our clients.'
by Alisha Buaya – Dec 13, 2024
Netflix's Squid Game takes over Sydney Harbour ahead of season two premiere
A convoy guards escort the towering Young-hee - the infamous doll from ‘Red Light, Green Light’— to her new home at Luna Park.
by Alisha Buaya – Dec 13, 2024
