Latest stories
Culture Kings’ blueprint for kicking the retail sugar high
Culture Kings ANZ president Justin Hillberg speaks at Klayvio’s K:SYD 2026 on how the brand ditched discount codes for AI.
by Duane Hatherly – May 21, 2026
Jeff Purser on the hidden patterns behind how people say yes
Producer Jeff Purser reveals hidden patterns of influence and persuasion in his latest book.
by Jeff Purser – May 14, 2026
The Trade Desk revenue rises 12 per cent
The ad tech platform reported about A$953 million in March quarter revenue as agency scrutiny over fees continues.
by Mediaweek – May 8, 2026
The massive privacy risk you’re not aware of in Privacy Awareness Week
Google is quietly streamlining the way data permissions work across the web in a bid to simplify its systems.
by Paul Hewett – May 5, 2026
IAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
by Mediaweek – Apr 21, 2026
Sly or not? Sydney Sweeney's new American Eagle campaign sparks mixed reactions
Is she or isn't she taking a dig?
by Vihan Mathur – Apr 16, 2026
ACAM warns marketers as AI drives surge in zero-click search
By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.
by Mediaweek – Apr 14, 2026
The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
Mediaweek launches Next of the Best to recognise operational leaders
Mediaweek’s Next of the Best Awards 2026 focuses on the leaders driving commercial impact across the media and marketing industry.
by Duane Hatherly – Mar 18, 2026
The Australian Museum raises $1 million through museum exhibits
The funds will go toward free school excursion programs for regional students, subsidised family entry and more.
by Vihan Mathur – Mar 17, 2026
How Australians watch sport has changed, but not all brands have noticed
“That shared moment still exists, but it has shifted from linear TV to digital screens."
by Vihan Mathur – Mar 16, 2026
Snoop Dogg gets emotionally high in Tupac tribute wine campaign
This campaign is a friendship story featuring Dogg and his creative relationship with Tupac.
by Vihan Mathur – Mar 11, 2026
News Australia’s ‘Frontiers’ reveal the $42 billion power of ‘passion’
As consumers face an onslaught of crises, they escape to their passions– and spend big on them.
by Duane Hatherly – Mar 9, 2026
Laura Maxwell champions the commercial power of journalism
ThinkNewsBrands’ new chair Laura Maxwell brings startup agility to local media, driving the commercial power of news.
by Duane Hatherly – Mar 6, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.