Latest stories
Thinkerbell joins cool water trend with 'Water Can' brand launch
"A fun step into co-ownership of brands and product design for Thinkerbell."
by Mediaweek Admin – Feb 19, 2024
Publicis Media Exchange ANZ announces partnership with Ehrenberg-Bass Institute for Marketing Science
"Vital to our vision as a means to continually provoke and challenge our thinking."
by Mediaweek Admin – Feb 16, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Talon Admin – Feb 13, 2024
Paralympics Australia unveils 'Imagine What We Can Do' campaign via Publicis Worldwide
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
by Mediaweek Admin – Feb 9, 2024
Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
by Mediaweek Admin – Feb 9, 2024
Smirnoff taps into Taylor Swift’s popularity with ‘Lavender Era’ beverage
"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had to get ready for it.”
by Mediaweek Admin – Feb 7, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel
New roles at NIQ for Megan Treston and Pete Sheridan
by Mediaweek Admin – Feb 5, 2024
R/GA retains Toyota account following competitive pitch
“The automotive industry is at the cusp of a remarkable transformation."
by Mediaweek Admin – Feb 2, 2024
LEGO AUNZ names Justine McKenny as new senior director, head of marketing
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
by Mediaweek Admin – Feb 1, 2024
