Opinion
Latest stories
The ad industry is flying blind: why marketers must fight back against the black-box platforms
Lexlab’s Alfie Lagos also explains why marketers must push back.
by Alfie Lagos – Dec 3, 2025
Why bolt‑on AdTech AI tools are basically just lipstick on a pig
Andy Gilroy, VP APAC, Cape.io
by Andy Gilroy – Dec 3, 2025
Why indie agencies are finally getting the recognition they deserve in Australia
More marketers are actively seeking out indie agencies not as a compromise, but as a strategic advantage.
by Diane Markovski – Nov 27, 2025
The enormous impact of the simple act of sharing stories
The stories that move women forward aren’t polished.
by Helen Graney – Nov 26, 2025
AI is transforming advertising technology: so why are we still doing things the old way?
AI is powerful, but not all use is progress..
by June Cheung – Nov 25, 2025
What 20 years in media taught me about surviving constant change
Two decades of media evolution have been distilled into the core lessons that matter most.
by Julia Edwards – Nov 25, 2025
Create confidence over discounts: How to sleigh the final weeks of Christmas
Consumers are not chasing deals. They are chasing confidence.
by Toby Boon – Nov 21, 2025
Black Friday just stole Christmas and marketers who still bet on Boxing Day are toast
A four-month Black Friday season is reshaping Australian retail, leaving Boxing Day in the dust.
by Bryce Coombe – Nov 19, 2025
How marketers can win the Black Friday 'shopping Olympics'
Yahoo DSP’s Maddie Basso breaks down five performance-driven strategies to help marketers.
by Maddie Basso – Nov 14, 2025
Why the most efficient ad might be the one nobody sees
It's time brands stopped optimising themselves into invisibility.
by Megan Davey – Nov 12, 2025
Media waste: The hidden growth missing in your budget
Are we getting the most out of the budget we already have?
by Angela Smith – Nov 11, 2025
From acting in LA, to journalism in Cairns – how a reset forged my best career decision ever
'It felt like a gamble, I knew it would challenge me - and that’s what I wanted.'
by Natasha Lee – Nov 10, 2025
Big Brother's Dreamland Déjà Vu: Same same but different
Can Big Brother be the catalyst that brings back the good old days?
by Duane Hatherly – Nov 7, 2025
AI won’t replace junior talent – but it will redefine how we train them
'The issue isn’t that juniors lack ability; it’s that the pathways to gaining it have changed.'
by Amy Weatherlake – Nov 4, 2025
Nine Ad Manager puts local advertisers in primetime
Todd Fisher - Director, Nine Ad Manager "The rise of self-service platforms is one of the most significant shifts in media buying in recent years. It's a fundamental change that moves beyond simply…
by Todd Fisher – Nov 3, 2025
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