Opinion
Latest stories
Why the hard part of decision intelligence isn’t the maths
Decision intelligence is improving, and the maths is solid. The challenge now sits in execution.
by Natasha Lee – Jan 15, 2026
What my cancer diagnosis taught me about the perils of media silos
Keeping my whole system healthy, not just the part being treated, became essential to my recovery.
by Natasha Lee – Dec 19, 2025
Connecting with Christmas audiences through targeted OOH
From digital fatigue to real-world impact: the case for OOH this Christmas
by Natasha Lee – Dec 19, 2025
This industry holds power. What we choose to do with it matters
Why our industry’s greatest asset isn’t budgets... it’s belief.
by Natasha Lee – Dec 18, 2025
Disruptor to contender: How Tubi is rewriting the rules of Australian streaming
With 50% growth and unique local hits, Tubi delivers the AVOD shift advertisers can’t ignore.
by Duane Hatherly – Dec 17, 2025
The irreplaceability index: personal branding for the AI age
The question is no longer if disruption will affect your role, but how visible your value will be when it does.
by Duane Hatherly – Dec 17, 2025
AI will never surpass HI in the battle for brand longevity
Darragh Heard, Founder Director of Heard
by Duane Hatherly – Dec 12, 2025
In 2026 speaking to contemporary Australia has never been more challenging, nor more important
Marketers, it's time to consider whether your media plans mirror modern Australia.
by Natasha Lee – Dec 11, 2025
The internet didn't lose its way overnight. But it's time to make it better.
How social media lost its way and why the Premium Open Internet is the future of effective advertising.
by Duane Hatherly – Dec 10, 2025
I built my career on social media, but I still don't want my kids anywhere near it
It’s a moment in time that’s about to change the lives of many under-16s - but is it for better or worse?
by Natasha Lee – Dec 10, 2025
