Opinion

Brands should take the necessary steps to future-proof a real ban in 60 or 90 days time by taking the steps to move their content to other platforms.

by Jacqui Capel – Jan 21, 2025

'The question isn’t whether first-party data will reshape advertising strategies—it’s how effectively businesses can harness its potential while navigating new challenges.'

by Matt Coote – Jan 16, 2025

Brands understand that it’s about meeting the people where they spend their time, which is why digital ad spend represented almost three quarters of total ad spend in the country last year. 

by Kate Musgrove – Jan 8, 2025

Can Meghan and Harry’s Netflix journey bridge the gap between royalty and relatability, or is it a recipe for backlash?

by Emma Shepherd – Jan 7, 2025

The series doesn’t just entertain—it holds up a mirror to the harsh realities of life, making it impossible to look away.

by Emma Shepherd – Dec 26, 2024

'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'

by Danielle Coimbra – Dec 20, 2024

The next 12 months is not just about knowing your niche audiences but being able to reach them with the feeling of tailored content at scale.

by Alisha Buaya – Dec 19, 2024

'The brands that will thrive are those that understand this isn't about choosing between digital and physical, or between authenticity and innovation.'

by Matthew Turl – Dec 18, 2024

As 2024 sprints towards the finishing line, there is much to reflect on – certainly too much to wrap up in one neat summary.

by Jasper Baumann and Alisha Buaya – Dec 16, 2024

It’s a quieter, smarter move that shows how the Sussexes are evolving their brand, and it’s one worth paying attention to.

by Emma Shepherd – Dec 11, 2024

In a world moving away from invasive tracking, context will reign supreme.

by Brett Armstrong – Dec 10, 2024

Can Generative AI capture the fears, desires, and nuances of human behaviour?

by Mediaweek Admin – Dec 10, 2024

For months now, I’ve been watching things shift. Trends, tactics, everything... and it’s starting to feel BIG.

by Jacqui Capel – Dec 6, 2024

Vinnie Romano: 'Throughout my career, I’ve had colleagues and peers glamourise the term, yearning to be a part of the strategic thinking for the firm and its clients.'

by Mediaweek Admin – Dec 3, 2024

'We’re putting the future in the hands of brands, giving them tools to surface insights, that lead to better planning, buying and measuring campaigns in an increasingly complex market.'

by Mediaweek Admin – Nov 28, 2024