Opinion
Latest stories
Why Aussie businesses don’t need to wait for AI regulation
The ability of AI to automate targeted digital marketing is fuelling particular concerns around bias, fairness, transparency and accountability.
by Gareth Nicholls – Feb 17, 2025
Media data is meaningless without actionable insight
The pressure to remain relevant is greater than ever, and success depends on a media agency’s ability to react swiftly and strategically to market shifts.
by Liza Williams – Feb 17, 2025
From authority to affinity: Rebuilding trust for financial brands in a distrustful era
'Affinity – grounded in empathy and relatability – is emerging as the most potent force shaping financial decision-making.'
by Duncan Grieve – Feb 14, 2025
Brand Loyalty: Why user empathy matters
'The ones that lose sight of this empathy risk fading into irrelevance and will fade into an abyss.'
by Jacqui Capel – Feb 14, 2025
2025 in media: How publishers can survive and thrive through the ‘vibe shift’
With big tech owners embroiled in controversial politics... there is certainly a feel that the global media is facing a vibe shift.
by Sabri Suby – Feb 11, 2025
Sabri Suby reveals his top 3 Super Bowl ads of 2025
'While YouTube views give us some induction of virality, the real test is yet to come. Because at the end of the day, the only metric that truly matters is ROI.'
by Sabri Suby – Feb 11, 2025
Aussie consumers more savvy than ever: Biggest trends impacting retail in 2025
'We are also going to experience a lot of growth across the retail sector as interest rates start to ease and the flow on effect reaches consumer wallets'
by Mal Siriwardhane – Feb 11, 2025
Why meaningful offline experiences will be key for brands in 2025
Consumers are craving more meaningful offline experiences and interactions, which means we’re in for a whole new era of marketing and brand campaigns.
by Louise Romeo – Feb 4, 2025
Embracing agility: The key to thriving in a dynamic market
Louise Romeo: 'Are we cultivating an agile workforce that can thrive amidst constant change?'
by Louise Romeo – Feb 3, 2025
Industry caught off-guard by privacy changes: 'Alarm bells should be ringing'
Chris Brinkworth: 'If global trends hold, businesses betting on a slow rollout may face a rude awakening.'
by Gareth Tomlin – Jan 30, 2025
How Elon Musk’s Starlink is rewriting the rules of mobile advertising
This isn’t just about better connectivity; it’s about how people consume content and, in turn, how brands engage with them.
by Emma Shepherd – Jan 30, 2025
Want new audiences beyond TV? BVOD platforms are incremental to each other
Live stream viewing on BVOD peaks during prime time on linear TV, and all networks are seeing record live stream numbers for their evening news and sport.
by Santosh Murthy – Jan 30, 2025
Social Media Trends for 2025: What brands need to know
From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
by Josh Gurgiel – Jan 28, 2025
Why brands are moving to YouTube amidst the uncertainty of TikTok's future
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
by Josh Gurgiel – Jan 25, 2025
TikTok: Ban or no ban — why brands need to consider RedNote
This growing interest has sparked global curiosity, among marketers and investors alike.
by Alex Nigmatulin – Jan 22, 2025
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