Opinion
Latest stories
From My Feed: How White Lotus fans are bringing 'offline' moments to our digital world
'The sheer volume of user-generated content that floods my feed is mind-blowing. This isn't just buzz; it's fertile ground for smart brand engagement.'
by Cara Norris – Mar 14, 2025
Why social search is more than a buzz phrase
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
by Nicky Harvey – Mar 12, 2025
How to make remote work, work for agencies
With talent increasingly difficult to retain, agencies that cling to outdated office models risk alienating their workforce.
by Megan Stormer – Mar 11, 2025
Rethinking Masculinity in Visual Media
'Authentic representations are crucial for brands wanting to strike the right balance, but when opinions evolve in different directions, this is a difficult task.'
by Alisha Buaya – Mar 8, 2025
Beyond quotas: The playbook for women in marketing leadership
'Women in marketing are ready to lead. Now, businesses must step up and provide the structured support to make that happen.'
by Jane Axford – Mar 7, 2025
Beyond IWD: What women in media really need
'One thing is abundantly clear: we need to do more to achieve meaningful and sustainable change for women in our industry.'
by Andrea Martens – Mar 7, 2025
No more excuses: Why our industry must lead the charge on gender equality
'Empowerment campaigns are important, but they ring hollow when companies don’t back them up with real action.'
by Alisha Buaya – Mar 6, 2025
Vanessa Lyons: Connect with Australia through news publishing
'Australian news publishers bring national stories to life, capturing who we are, what matters to us, and where we’re headed.'
by Vanessa Lyons – Mar 5, 2025
Is AI all sizzle and no sausage?
Today’s models, when effectively integrated and applied, can unlock remarkable value that is still vastly underexploited.
by Liam McCarten – Feb 28, 2025
PR needs a transparency overhaul: How agencies can rebuild trust
Public Relations is having a bit of a trust crisis.
by Mediaweek Admin – Feb 27, 2025
An escape plan for overburdened marketers
There are fewer classically trained marketers these days as businesses look to slim down their operations.
by Dan Richardson – Feb 26, 2025
More data, more confusion? It’s time to figure out what’s going on with measurement
A perfect storm of factors has led to this untenable landscape of measurement complexity.
by Ben McCallum – Feb 25, 2025
Diane Markovski on IMAA Indie-Pendence Day conference: 'It is reassuring to know we are supported'
'Indie agencies are smaller and nimble but usually filled with more years of experience than some of the big guys.'
by Jacqui Capel – Feb 21, 2025
Rethinking Success: Why balancing challenge and enjoyment is key to agency growth
'We need a healthy balance of experiences, ones that are both challenging and fulfilling.'
by Dr Rob Nicholls – Feb 21, 2025
Why Trump's Tariffs are bad news for media and advertisers
Trump’s proposed trade tariffs may seem like issues for policymakers and trade officials, however, they carry ripple effects that will be felt across marketing, media, and commerce.
by Shelley Friesen – Feb 20, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.