Opinion
Latest stories
Long form isn’t dead, it’s just left the studio: What the cancellation of The Project and Q+A tells us about the state of Australian broadcast
'The appetite for substance hasn’t disappeared. People still seek depth, nuance, and credible commentary.'
by Tom Gosby – Jun 16, 2025
Loyalty programs: does a focus on retention distract from growth?
It is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the ultimate driver of revenue.
by Alisha Buaya – Jun 13, 2025
The rise of TikTok ads and why this is where brands will place their spend in 2025
Users don't just watch; they lean in with more than 50% of users say they are focused only on the platform when using the platform.
by Alisha Buaya – Jun 12, 2025
Connecting the dots with LinkedIn - the power of group marketing
Your personal brand IS your reputation - your drivers, your skills, your personal attributes, that give you a different value to that of your peers.
by Alisha Buaya – Jun 10, 2025
Why long-term tech roadmaps are killing agency growth
Too many organisations are clinging to long-term goals alone, ignoring the reality that things move fast, systems go obsolete, and their sprawling plans simply don’t keep up.
by Alisha Buaya – Jun 2, 2025
The attention recession: How advertisers can leverage media quality metrics to win back customer focus
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
by Tom Gosby – Jun 2, 2025
Why AI (not tariffs) is fueling the Chinese D2C TikTok takeover
Consumers are seeing past the label and looking at the product.
by Alisha Buaya – May 30, 2025
Want shoppable with that? Why frictionless commerce is the future of marketing
'Consumer expectations have changed dramatically. We live in an always-on culture. Choice is abundant yet attention is scarce.'
by Alisha Buaya – May 27, 2025
From Local to National: How to turn cultural moments like Vivid into long-term brand wins
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show up when Australians are most switched on.'
by Alisha Buaya – May 26, 2025
Why building your brand on a single trait can backfire - Just ask Ellen, Anna or Brooki
Social media rewards clarity. The simpler your story, the easier it is to follow.
by Alisha Buaya – May 23, 2025
