Opinion
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Google Search alternatives have already been found
“Overtaking Google’s position of dominance was once seen as ambitious. Yet it no longer feels out of reach.” – Taylor Fielding, CEO, TFM Digital
by Kate Musgrove – May 8, 2025
Our social status: It's complicated - how to stay up to date in real time
The landscape is shifting fast and continues to evolve we need to better understand these channels with different goals in mind.
by Jacqui Capel – May 7, 2025
Inclusion and kindness are what Australians voted for in droves
Giving everyone a fair go has always been the right thing to do. Saturday’s election - and the campaigns that defined it - showed beyond doubt that it is also the smartest strategy.
by Meredith Cranmer – May 6, 2025
We’ve seen this movie before: Advertising effectively as the cookie endures
We’re all better off focusing on what the consumer really wants, rather than the decisions - or repeated non-decisions - of tech’s biggest player.
by Brett Armstrong – Apr 30, 2025
The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up
'Between economic pressures, increased regulatory scrutiny and a growing demand for sustainable business practices, advertisers are waking up to a hard truth: you can’t optimise what you can’t see.'
by Ben Baker – Apr 24, 2025
How automation is helping OOH become more efficient
'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'
by Cara McLeod – Apr 17, 2025
From My Feed: The surge in sober curious events and why I am here for it
This isn't just about individual fitness; it's about a collective experience.
by Cara Norris – Apr 16, 2025
It's always personal with values-based brands. Just ask Tesla
'Consumers don’t just buy on price or performance - they also buy on values. But if those values shift, or consumers decide they were fake to begin with, the consequences are real.'
by Alex Brooks – Apr 16, 2025
Why DIY journalism beats none at all
'If this new world order only lets me tell stories to hundreds of people, rather than the hundreds of thousands that my career in media enabled, then so be it.'
by Bryce Coombe – Apr 14, 2025
Beyond the scroll: The influence of influencer marketing
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
by Alisha Buaya – Apr 9, 2025
AI isn’t the future. It’s already here. But is it actually useful yet?
Right now, AI feels like the wheel before the invention of the car.
by Scott Purcell – Apr 8, 2025
Fast, fierce, and flawed: what marketers can learn from election campaigns
'Voter behaviour has changed dramatically, just like consumer behaviour.'
by Daniel Van Vorsselen – Mar 31, 2025
The myth of ‘surprise and delight’: Why brands shouldn't try too hard
'Customers don't judge brand interactions in isolation, they benchmark them against broader interactions with big brands across industries.'
by Daniel Van Vorsselen – Mar 27, 2025
Agencies are scared to ask for more money: here’s how they can fix that
'Agencies need to stop treating pricing as an afterthought and start treating it as a core business function.'
by Julie Vu – Mar 25, 2025
The changing retail landscape in Australia
'The trend of promotions appearing earlier during the busiest shopping periods – often called “season creep” – has become increasingly common.'
by Alexis Whelan – Mar 19, 2025
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