Opinion
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How to get attention: The five attention principles marketers should use to cut-through the noise
'We don’t just want our audience to notice us – we want them to remember us.'
by Mediaweek Admin – Aug 6, 2025
Narrative warfare: How AI is forcing a reset in corporate communications
David Hickey: 'This is the new battleground for corporate communications: a landscape where misinformation travels faster than facts.'
by Mediaweek Admin – Aug 6, 2025
Forget big data. The future belongs to large marketing models
InfoSum’s Richard Knott argues that Large Marketing Models (LMMs) will reshape advertising by connecting insights across siloes, without moving or exposing data.
by Mediaweek Admin – Aug 6, 2025
The irony of innovation: Why media agencies must disrupt their own engine rooms
'If you’re not operating like a tech-led business, even if your product is creativity or media strategy, you’ll fall behind, and quickly.'
by Alisha Buaya – Aug 5, 2025
Brands need to be across platforms in a world of AI and media fragmentation
"It’s about creating a consistent presence across channels, reinforcing your message at every step."
by Mediaweek Admin – Aug 1, 2025
Marketers aren’t anti-privacy, but we can’t work in the dark
For marketers, the uncertainty isn’t just frustrating - it threatens the very practices that uphold our profession.
by Alisha Buaya – Jul 29, 2025
Better together: Why a hybrid OOH strategy outperforms all others
Programmatic and direct OOH are not competitors. They are partners in delivering impactful, data-informed campaigns that reach the right audience at the right time in the right place.
by Alisha Buaya – Jul 28, 2025
Then & Now: How PR pros can apply lessons from the late ‘90s internet disruption to today’s AI wave
"AI will prioritise genuine human storytelling and content – and so will the public."
by Tom Gosby – Jul 24, 2025
How marketers can win this new financial year by tuning into customer behaviour
FY26 success will come from smarter targeting, authentic timing, and customer-first thinking.
by Alisha Buaya – Jul 24, 2025
Meta cleans the feed – and it’s about time
This is a huge win for real creators and businesses or brands who’ve been drowned out by bots and copy-paste tactics.
by Alisha Buaya – Jul 21, 2025
