Opinion
Latest stories
Modern media's blind spot: Outdated biases on parenting are holding us back
"While the industry has embraced many changes in the last two decades, our attitude towards working parents remains stuck."
by Mediaweek Admin – Jul 25, 2024
Nina Christian: The important difference between personal branding and positioning
"You simply can’t have effective positioning if you don’t have a strong personal brand."
by Kate O'Loughlin – Jul 24, 2024
Todd McPhee: How Aussie sports should play the tech game to win fans and revenue
"Connecting with fans should go beyond the excitement on the field or court."
by Mediaweek Admin – Jul 19, 2024
Cherie Clonan: You can be a high performing digital marketer without burning out
The Digital Picnic CEO shares the key boundaries she uses to protect herself and her team.
by Leigh Lavery – Jul 18, 2024
From Fanatic to Mainstream: Navigating the dynamic evolution of sports fandom in Australia
"The evolution of sports fandom in Australia offers brands a unique opportunity to connect with a diverse and passionate audience."
by Biarta Parnham – Jul 17, 2024
Biarta Parnham: Balancing agency ownership with study – the value in skill stacking
"Curiosity and entrepreneurship often go hand-in-hand."
by Chris Freel – Jul 17, 2024
Kate O'Loughlin: 'Brat' is the ultimate lesson in distinctive media devices
"The album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for any brand."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jul 15, 2024
Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
"In recent years, the last quarter has become a high-stakes game for marketers."
by Melanie Williams – Jul 11, 2024
Daniel van Vorsselen: The AI connection gap, is human empathy essential?
"AI might be efficient, but humans are sceptical."
by Mediaweek Admin – Jul 4, 2024
Strategy and production together unlock personalisation at scale
"We should be able to combine vision with pragmatism."
by Jasper Baumann and Tess Connery – Jun 28, 2024
Kim Portrate: TV offers a beacon of stability in a time of technological turbulence
"In a time when digital can feel like a gamble, TV offers advertisers a safe bet."
by Natalie Harvey – Jun 25, 2024
Jasmin Bedir: This too, shall not pass
Things have been hotting up in Cannes, and AI is the subject of all the sordid gossip-mongering.
by Brad Palmer – Jun 25, 2024
James Rose: Why your media buys are undermining your 'good' credentials
"Customers expect businesses to ‘do good’ but don’t want them to be political or divisive."
by Mediaweek Admin – Jun 24, 2024
Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
by Mediaweek Admin – Jun 24, 2024
CANNESPRESS Day 4: Kate Cronin, Kate Jhaveri, Mustafa Shamseldin, Rick Astley and Lollicop
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 22, 2024
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