Opinion
Latest stories
From authority to affinity: Rebuilding trust for financial brands in a distrustful era
'Affinity – grounded in empathy and relatability – is emerging as the most potent force shaping financial decision-making.'
by Alisha Buaya – Feb 14, 2025
Brand Loyalty: Why user empathy matters
'The ones that lose sight of this empathy risk fading into irrelevance and will fade into an abyss.'
by Alisha Buaya – Feb 14, 2025
2025 in media: How publishers can survive and thrive through the ‘vibe shift’
With big tech owners embroiled in controversial politics... there is certainly a feel that the global media is facing a vibe shift.
by Alisha Buaya – Feb 11, 2025
Sabri Suby reveals his top 3 Super Bowl ads of 2025
'While YouTube views give us some induction of virality, the real test is yet to come. Because at the end of the day, the only metric that truly matters is ROI.'
by Alisha Buaya – Feb 11, 2025
Aussie consumers more savvy than ever: Biggest trends impacting retail in 2025
'We are also going to experience a lot of growth across the retail sector as interest rates start to ease and the flow on effect reaches consumer wallets'
by Alisha Buaya – Feb 11, 2025
Why meaningful offline experiences will be key for brands in 2025
Consumers are craving more meaningful offline experiences and interactions, which means we’re in for a whole new era of marketing and brand campaigns.
by Alisha Buaya – Feb 4, 2025
Embracing agility: The key to thriving in a dynamic market
Louise Romeo: 'Are we cultivating an agile workforce that can thrive amidst constant change?'
by Alisha Buaya – Feb 3, 2025
Industry caught off-guard by privacy changes: 'Alarm bells should be ringing'
Chris Brinkworth: 'If global trends hold, businesses betting on a slow rollout may face a rude awakening.'
by Alisha Buaya – Jan 30, 2025
How Elon Musk’s Starlink is rewriting the rules of mobile advertising
This isn’t just about better connectivity; it’s about how people consume content and, in turn, how brands engage with them.
by Emma Shepherd – Jan 30, 2025
Want new audiences beyond TV? BVOD platforms are incremental to each other
Live stream viewing on BVOD peaks during prime time on linear TV, and all networks are seeing record live stream numbers for their evening news and sport.
by Alisha Buaya – Jan 30, 2025
