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CANNESPRESS Day 3: Pinterest's Bill Ready, Natasha Maharaj, Rebecca Rowntree on AI and GK Barry
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 21, 2024
CANNESPRESS Day 2: Ritson, Pritchard's paint by numbers preso, SNL's Kenan Thompson, saddest shop
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 20, 2024
Ash Dharan: Performance marketing is both an art and a science
"Human beings don’t buy products, they buy the transformation the product promises."
by Mediaweek Admin – Jun 19, 2024
Ciel Graham: An auto marketer's guide to cutting through clutter and complexity
"With more brands, more choices, new needs, and new influences, buyers are overwhelmed rather than spoilt for choice."
by Mediaweek Admin – Jun 17, 2024
Psembi Kinstan: ‘No such thing as the APAC region’ and other insights from the nicest advertising festival in the world
DDB Group Melbourne's ECD on why the industry is hungry for brilliant work that isn't just Cannes work, and why we'll soon launch Out Of Our Bubble Creative Reviews to address this.
by Mediaweek Admin – Jun 14, 2024
Claire Fenner: Media mix modelling optimises spending, it doesn't just cut costs
"By focusing only on cutting underperforming channels rather than testing ways to improve them, we’ve seen clients leave up to 10% in missed growth opportunities on the table."
by Mediaweek Admin – Jun 13, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jun 11, 2024
Katie Clift: PR needs to counter the culture
"Our overall approach to the PR industry is outdated and unsustainable."
by Mediaweek Admin – Jun 7, 2024
Ellie Angell: Happy Pride - really? People, brands, and businesses can be more nuanced
Angell is heading back to the UK this year. "For the first time in my life, I feel fear about being there. Fear of walking the streets, of going into pubs, of using the restroom."
by Mediaweek Admin – Jun 6, 2024
Lauren Meisner: Bumble's fumble proved a good brand apology works
"Though Gen Z is highly critical of corporations ... they want to feel like the brands they support are listening to them."
by Mediaweek Admin – Jun 4, 2024
Peter Mountford: Three wishes for freelance agency briefs
Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."
by Mediaweek Admin – May 31, 2024
Odette Barry: Reach at all costs (or specifically a $10m phoney house)
Roxy Jacenko is feeling the consequences of the old adage "all publicity is good publicity."
by Mediaweek Admin – May 23, 2024
John O'Neill: Paris Olympics and Paralympics pose huge advantage for brands. Are you ready to play?
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.
by Mediaweek Admin – May 21, 2024
Ellie Angell: My first three months as a trans person in the workplace
"One of the best things that TrinityP3 did was to ask me for a one-pager - setting me up as a stakeholder in my own individual journey as a trans woman."
by Mediaweek Admin – May 16, 2024
How to #newsjack the federal budget
In The Media PR's Oryana Angel explains how to pitch journalists stories connected to the budget, including why "coming in with ‘me too’ or ‘I agree’ probably won’t be enough to cut through."
by Mediaweek Admin – May 14, 2024
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