Opinion
Latest stories
How to be good media talent (and why it matters)
Journalist Theresa Miller shares five tips on how subject matter experts can become highly sought-after media talent.
by Duane Hatherly – Apr 29, 2026
The pitch is a lie (and we're all in on it)
Everyone loves the pitch. Fewer people talk about what happens after the win.
by Natasha Lee – Apr 29, 2026
Why didn’t Australia’s TV networks break for Trump's assassination attempt?
A US President was targeted, and yet Aussie TV barely blinked.
by Natasha Lee – Apr 28, 2026
Fear is a terrible AI deployment strategy
Nina Christian explores why deploying AI out of fear, rather than a sound strategy, silently destroys brand trust.
by Duane Hatherly – Apr 24, 2026
Prince Harry's appearing at an 'anti-bullying' summit. So, who's gonna ask him the tough question?
If a summit about speaking up avoids the most obvious topic in the room, then what exactly are we modelling?
by Natasha Lee – Apr 14, 2026
Coachella’s billboard moment proves attention is the real headline
As festival season kicks off, one question continues to surface: Is Coachella still relevant?
by Natasha Lee – Apr 14, 2026
Are Media’s Blake Talarico says marketers have a signal quality problem, not a data one.
Houston, we have a signal problem.
by Natasha Lee – Apr 13, 2026
Automating the admin to reclaim the art
Nine's Karen Camus explains that in 2026, the AdOps mandate is to kill the grunt work and get back to the strategy.
by Duane Hatherly – Apr 13, 2026
AI is exposing leaders who just manage busywork
The rise of artificial intelligence is stripping away the corporate layers where executives used to hide from hard work.
by Duane Hatherly – Apr 10, 2026
Adventure is not an escape, it's a performance strategy
What if your best strategic thinking isn’t in the boardroom… but somewhere far away from it?
by Natasha Lee – Apr 8, 2026
