Opinion
Latest stories
From priming to performance: the omnichannel multiplier
Combining digital audio and DOOH creates an omnichannel multiplier according to Atomic 212°'s Lorraine Woods.
by Duane Hatherly – Apr 7, 2026
Don’t be fooled: your ad budget might be funding AI slop
According to Jessica Miles of IAS, your ‘successful’ campaign could be funding a massive $5 billion AI slop scam.
by Duane Hatherly – Apr 2, 2026
Tackling the 'I don’t watch TV' myth
Why your 'screenager' nephew and local tradie are actually your most engaged viewers.
by Duane Hatherly – Mar 31, 2026
News holds attention: why journalism beats the infinite social scroll
While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value.
by Duane Hatherly – Mar 31, 2026
Control, visibility and measurement: Three shifts defining digital growth
As AI reshapes visibility, brands must prioritise relevance, owned channels and measurable engagement over reach.
by Natasha Lee – Mar 31, 2026
Churn and burn culture in creative agencies is killing talent – and no one talks about it
Long hours are still worn as a badge of honour, and high turnover is still quietly accepted as part of the model.
by Natasha Lee – Mar 26, 2026
Why marketers only need one strategy to drive business growth
Tired of managing mismatched puzzle pieces? A single strategy is all you need to unlock steady business growth.
by Duane Hatherly – Mar 25, 2026
SXSW 2026 wrap: AI takes the stage, humans make the magic
AI dominated Austin for SXSW 2026, but the festival proved the magic of marketing relies on genuine human empathy.
by Duane Hatherly – Mar 19, 2026
SXSW 2026 day four: we just buried the digital playbook
Convo Media's Monique Harris on why tracking individual trends is dead. Convergence is the new reality for marketers.
by Duane Hatherly – Mar 18, 2026
Harnessing passion in health, wellness & beauty
News Australia's Brittany Daniel details how brands can stop making noise, and start earning loyalty.
by Duane Hatherly – Mar 17, 2026
