Opinion
Latest stories
You've got their data. Now what?
Melissa Gilson and Erryn Balzan of 5D explore why consumers are losing patience with the one-way exchange of their data.
by Duane Hatherly – Mar 17, 2026
Are you deliberately ignoring 37% of Australia?
Nine's Nathan Patrick argues that ignoring regional television audiences leaves massive brand growth off the media plan.
by Mediaweek Admin – Mar 17, 2026
Want to get 70% more out of your paid social advertising? Do this
Paid social has turned a lot of marketers into gamblers.
by Mediaweek Admin – Mar 17, 2026
SXSW 2026: creativity, creators and the death of internet fun
Has the internet been optimised to death? Convo Media’s CEO Monique Harris reports from SXSW 2026.
by Duane Hatherly – Mar 17, 2026
SXSW 2026: AI dominates the conversation in Austin
Convo Media CEO Monique Harris explores the tension between human creativity and AI at SXSW.
by Duane Hatherly – Mar 16, 2026
The deals don't lie: a media industry ready-reckoner on AI and copyright
If you work in media and think the AI copyright fight is just policy noise, think again.
by Natasha Lee – Mar 16, 2026
It’s time to MOVE: why our unified out of home measurement system changes everything
The launch of the unified MOVE currency gives Australia's OOH industry real-time data to validate its real-world impact.
by Duane Hatherly – Mar 13, 2026
Auto-blocking in the name of ‘brand safety’ is costing brands
Nine’s Ashleigh Thomas explores how automated brand safety tools are needlessly blocking advertisers from credible news content.
by Duane Hatherly – Mar 12, 2026
From pixels to people - mastering AI and empathy for brand success
Brands must master AI search while balancing human insight to build trust and long-term value.
by Natasha Lee – Mar 11, 2026
Influencer marketing grows up: five lessons from the inaugural AiMCO Summit
Influencer Marketing is the leading channel with the highest long-term multiplier.
by Natasha Lee – Mar 10, 2026
