Opinion
Latest stories
What happens when biases are baked into AI?
If women remain underrepresented in designing and governing those systems, imbalance won’t just persist - it will scale.
by Natasha Lee – Mar 6, 2026
Why event budgets stay flat while expectations rise
As event expectations rise without corresponding budgets lifts, planners must shift focus to real business ROI.
by Duane Hatherly – Mar 5, 2026
15 billion reasons why independent Australian media matters
Adrian Roeling on why the advertising industry must support independent Australian media to ensure accountability.
by Duane Hatherly – Mar 5, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Duane Hatherly – Mar 5, 2026
Why the creator economy is a defining economic shift for women
From ‘mummy bloggers’ to media powerhouses, women are redefining the creator economy by building viable, scalable businesses.
by Mediaweek Admin – Mar 4, 2026
Stop blaming the audience for your boring ads
Stop blaming shrinking attention spans for low engagement. The truth is simple: audiences are tired of boring campaigns.
by Duane Hatherly – Mar 4, 2026
Why I said no to the job I wanted most: A lesson in career alignment
I left London for Sydney, only to turn down my dream job. Here is why saying no was my best career move.
by Duane Hatherly – Mar 3, 2026
Why founders are becoming their brand's best marketing channel
The era of the faceless small business is over.
by Natasha Lee – Mar 2, 2026
The big red hand is dead: supermarket spin has stopped working
As Coles faces court and Woolies posts record profits, boardroom reality and checkout anxiety finally collide.
by Duane Hatherly – Feb 27, 2026
When AI makes everyone sound smart, presence becomes your only edge
'Sharp tools amplify sharp thinkers; they do not create them.'
by Natasha Lee – Feb 27, 2026
