Opinion
Latest stories
Forget the full season: Why Gen Z is ghosting traditional sports sponsorships for 'vibe-check' marketing
This generation's influence is firmly shaping culture in 2026.
by Natasha Lee – Feb 26, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Duane Hatherly – Feb 26, 2026
Why your 2026 strategy needs a sense-check
A new year doesn't invalidate a plan; momentum is lost when you constantly rewrite strategy to chase short-term moods.
by Natasha Lee – Feb 25, 2026
I interviewed ex-Duchess Sarah Ferguson. As a journo, it's a story I regret
'I feel major cringe for how I portrayed the then-Duchess because of what's been revealed about her in the Epstein files.'
by Nama Winston – Feb 24, 2026
When everything is discoverable, trust becomes the real differentiator
Are Media's Anna Quinn on the one vital thing that will seperate legitimate platforms from the fakes.
by Natasha Lee – Feb 24, 2026
Why 'Reality Check: Inside ANTM' needs a major reality check itself
"When we know better, we do better - unless you don't really get what you did wrong the first time."
by Nama Winston – Feb 23, 2026
CMO Spotlight: Hisense’s Michelle Wee on redefining value
The Hisense marketing lead champions the power of sports sponsorships, and why brand is performance.
by Duane Hatherly – Feb 20, 2026
Could we BE any more nostalgic? What the McDonald's Friends tie-up says about creative risk in a time of data saturation
So, why are we so obsessed with the 'safe' and the familiar?
by Natasha Lee – Feb 20, 2026
Context over clicks: How creators are fixing retail media’s trust problem
Social commerce has matured from an emerging trend to a dominant force.
by Natasha Lee – Feb 17, 2026
AI advertising needs balance, not blind automation
AI offers efficiency, but agencies risk losing control. Shai Luft argues for balance to keep strategic learning alive.
by Natasha Lee – Feb 10, 2026
