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Aussies and Kiwis concerned content is being altered to fuel misinformation
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
by Alisha Buaya – Jun 7, 2024
Adobe's AI Assistant made available across applications
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
by Alisha Buaya – Jun 6, 2024
Immersive ad experiences, AI Innovations: Google Marketing Live
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."
by Alisha Buaya – Jun 6, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
Channel Factory promotes Georgina Gellert to director of marketing and people strategy
James Rose: "Her new role is a testament to her outstanding contributions and our commitment to maintaining this ethos as we continue to grow rapidly."
by Alisha Buaya – Jun 5, 2024
BBC News channel free for first time in Australia
The livestream is the newest addition to the BBC’s digital transformation, following the launch of the new BBC.com site and BBC app globally.
by Talon Admin – Jun 4, 2024
GumGum appoints Niall Hogan as general manager JAPAC
"I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain."
by Alisha Buaya – May 30, 2024
Scroll Media hires Costa Panagos as digital sales manager
Panagos joins after almost two years with Amazon as an account executive at Twitch.
by Alisha Buaya – May 28, 2024
How Index Exchange is scrubbing MFA sites: 'Nefarious actors will continue'
“Looking at advertisers, they have this level of vigilance around where the money is going, and how much return that is generating."
by Talon Admin – May 24, 2024
Linkby's Chris Wirasinha on his experience as a second-time founder
Linkby has added 15 new staff over the last couple of months and now has 60 employees. It just made its debut on Awin's Power 100 list.
by Talon Admin – May 22, 2024
